IndiGo’s new brand campaign for Malaysia market- “India Calling”

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IndiGo, India’s largest airline and Asia’s Best Low-Cost airline as per TripAdvisor’s 2019 Travellers’ Choice Airline Awards, launched its new integrated brand campaign ‘India Calling’ to stimulate international tourist traffic from Malaysia to India. The campaign aims to introduce Malaysian travelers to new and unexplored destinations in India, for their next international trip with IndiGo. A month-long campaign will run across Outdoor advertising, print, digital and IndiGo’s social media platforms effective January 19 till mid-February 2020. 

At the launch of the campaign, Mr. William Boulter, Chief Commercial Officer, IndiGo said, “We are excited to launch our international brand campaign – ‘India Calling’ – to encourage inbound tourist traffic to India. This campaign, kickstarting from Malaysia, is aimed at creating awareness about India as an international travel destination and promoting tourism and trade between Malaysia and India through increased mobility. IndiGo‘s direct connections for Kuala Lumpur and its extensive network within India, will help tourists travel and explore the length and breadth of the country”. 

Mr. Boulter further added, “In addition to being affordable, on-time and hassle-free, IndiGo has played a significant role in making air travel accessible and affordable for everyone going to India”. 

We operate 3 daily nonstop flights between India and Kuala Lumpur. From these three key cities, IndiGo connects to 60 domestic destinations like Agra (known for Taj Mahal – the seventh wonder of the world), Jaipur (known for its forts and palaces), Jammu (to witness the snow-clad Himalayas), Kolkata (to explore the beauty of the Sundarbans), Gaya (to discover the spirituality inside you under the Bodhi Tree), Kochi (for the spices to tingle your taste buds), Aurangabad (to explore the century-old stories in the Ajanta and Ellora caves) and Ahmedabad (to be dazzled by the salt pans in Kutch). From the pine trees in the North to the palm trees in the South, the deserts in the West to the world’s wettest regions in the Northeast and the East, IndiGo’s extensive network and point-to-point connectivity enables the customers to witness the rich cultural and geographical diversity that India has to offer, through affordable, on-time, courteous and hassle-free services on an unparalleled network. 

The fares on IndiGo start from as low as RM 635, from Kuala Lumpur to Chennai, for customers booking their tickets through the IndiGo website and mobile application. 

For more information, please visit www.goindigo.in. 

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