BIZ+LeisureBIZ+Leisure
    Facebook YouTube LinkedIn RSS
    Trending
    • Kuala Lumpur Convention Centre – GETting Serious About Sustainability
    • KLCC Group Pioneers Sustainability with Sustainable September – ‘Run for a Cause’ Sets the Stage for a Month of Impactful Activities
    • MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023
    • Yayasan Budi Penyayang Malaysia to Host Batik Fun Walk 2023 in Kuala Lumpur
    • E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island
    • Malaysia Airlines Expands Its Wings to India with Three Exciting New Routes and Enhanced Travel Options
    • RHB Offers Convenience to Travellers with Enhanced RHB Multi Currency Visa Debit Card/-i, Supporting 32 Currencies
    • A Vision for Malaysia’s Tourism Industry – YB Dato Sri Tiong King Sing’s Keynote at MATTA Fair 2023
    LinkedIn YouTube Facebook RSS
    BIZ+LeisureBIZ+Leisure
    • Home
    • Featured
    • Travel
      1. Stay
      2. Dine
      3. Shop
      4. Explore
      5. Golf
      6. Wellness
      7. Entertainment
      8. Airline
      Featured
      September 2, 20230

      Malaysia Airlines Expands Its Wings to India with Three Exciting New Routes and Enhanced Travel Options

      Recent
      September 2, 2023

      Malaysia Airlines Expands Its Wings to India with Three Exciting New Routes and Enhanced Travel Options

      August 24, 2023

      EVA Air Invites Malaysians to an Elevated Flight Experience

      August 1, 2023

      Experience the Enchanting Fusion of Stage Arts and Folk Traditions at The Encore Melaka – The Bountiful Harvest of BAIYUE

    • MICE
      1. Venue
        • Convention & Exhibition Centre
        • Hotel & Resort
        • Business Suite
        • Unique Venue
        • Restaurant & Cafe
      2. Event
        • Trade Event
        • Consumer Event
      Featured
      September 7, 20230

      MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023

      Recent
      September 7, 2023

      MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023

      August 22, 2023

      MyCEB Unveils Enhanced Resilience Initiatives During Malaysia Business Events Week 2023

      July 24, 2023

      Shah Alam Convention Centre – Your One-Stop MICE Centre Where Event Blooms

    • Business
    • Editor’s Pick
      1. Exclusive
      2. Style
      3. Trend+
      Featured
      April 27, 20233

      Exclusive Interview with General Manager of DoubleTree by Hilton Shah Alam i-City Gagan Talwar

      Recent
      August 7, 2023

      A Conversation with Lim Ee Huang, Managing Director & CEO of DOREMi Services & Rental

      August 5, 2023

      A Conversation with Moh Wei Ken, General Manager of The Granite Luxury Hotel, Penang

      April 27, 2023

      Exclusive Interview with General Manager of DoubleTree by Hilton Shah Alam i-City Gagan Talwar

    • News
      1. Nation
      2. World
      3. Newsletter
      Featured
      September 7, 20230

      MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023

      Recent
      September 18, 2023

      Kuala Lumpur Convention Centre – GETting Serious About Sustainability

      September 8, 2023

      KLCC Group Pioneers Sustainability with Sustainable September – ‘Run for a Cause’ Sets the Stage for a Month of Impactful Activities

      September 7, 2023

      MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023

    • PromoFest
      1. Promotion
      2. Festival & Celebration
        • Chinese New Year
        • Christmas & New Year
        • Ramadhan & Hari Raya
        • Merdeka Special
        • Mid Autumn Festival
      Featured
      July 25, 20230

      Hilton Kuala Lumpur Presents ‘Luminous Treasures’ – A Premium Mid-Autumn Series Celebrating Heritage and Craftsmanship

      Recent
      July 25, 2023

      Hilton Kuala Lumpur Presents ‘Luminous Treasures’ – A Premium Mid-Autumn Series Celebrating Heritage and Craftsmanship

      July 19, 2023

      The Ties That Bind – Mooncake Collection 2023 @ Shangri-La Rasa Sayang, Penang

      July 15, 2023

      A Box Full of Magic – Celebrate Mid-Autumn Festival with Spectacular Mooncake Gifts by Four Seasons Hotel Kuala Lumpur

    • Soon+
    Facebook YouTube LinkedIn RSS
    BIZ+LeisureBIZ+Leisure
    You are at:Home » Seoul’s Key To Endless MICE Opportunities

    Seoul’s Key To Endless MICE Opportunities

    0
    By bizandleisure on March 15, 2021 MICE, Virtual Event

    2020 has been a year of reflection, learning, positive change and innovation. Going back might not be an option anymore, so let’s moving forward together in the new normal. The new normal will require everyone to rethink how they live, work and play, as well as innovative solutions that combine design, technology, business and most importantly humanity. 

    The Covid-19 outbreak has placed MICE industry in a critical stage due to the limitations on international business travels and group gatherings, as well as the face-to-face activities have become difficult due to COVID-19 quarantine measure. According to the Seoul Tourism Organisation, 90% of MICE events that were scheduled to take place in Seoul were canceled in the first half of 2020.

    As many other global MICE destinations, Seoul went through a challenging year with few expected events even though they were hosted successfully under quarantine safety measures after the initial wave of the outbreak had passed. Just a few months later, the MICE industry faced another interruption of in-person events due to the second upsurge in infected cases. In order to stay safe, people will still try to keep distance from each other and moving towards event technologies that help remove physical obstacles between people. Hence, the rise of digital solutions has seen a transformation of many delayed events into a virtual or hybrid format, combining them with digital marketing options like social media, virtual reality (VR) and Internet of Things (IoT), in order to boost and advance the MICE industry.

    South Korea has pivoted to virtual or digital or video methods of destination marketing quickly as it has the fastest average internet speeds in the world. At the same time, Seoul Tourism Organisation has announced measures from subvention funding to technology support for MICE industry to enhance its global competitive power in the “new normal” era of the pandemic. 

    In year 2020, Seoul Convention Bureau offered financial and technical supports to online or hybrid events and many MICE industry players have benefited from it. In particular, up to 100 million won will be offered for events that show a high potential to be developed into global events or with highly innovative ideas or concepts, which to be used towards enhancing innovation, putting together the crisis management or marketing strategies along with consultation services, disinfection operations and human resource supports.

    Exclusive Virtual Seoul Platform

    In response to the COVID-19 pandemic, Seoul was the first city that extended its innovative destination marketing to offer event planners a virtual meetings platform named Virtual Seoul Platform, which portrays the actual city of Seoul with meeting-hosting platform (Virtual Seoul) or virtual promotional booth with K-cultural experience (MICE World) or a virtual team building programme (Virtual Seoul Playground).

    Where It All Begin

    The arrangement and preparation for the on-site roundtable had already been in places as Seoul was elected as a host city for the roundtable in March 2019. However, Seoul Tourism Organization (STO) made a pivot and decided to go virtual due to the COVID-19 pandemic.

    As the Seoul Virtual Platform aimed to focus on business networking, and it is expected that participants will be attending simultaneously from various countries. Its priority is to provide smooth interactions among the participants with high quality streaming of the presentations.

    At that moment, there was only about 3 months left to the UIA roundtable but the whole project had to restart from scratch once again. Hence, the three-month-long journey of developing a virtual Seoul as a host city and invite worldwide audience started with worries and excitement. 

    Based on the analysis of various available digital platform, STO set the standard that the virtual meeting should be easily accessed and convenient to use, as well as enable city marketing and allow networking and gamification. In this sense, Web GL (Graphic Library) was chosen to be used in the virtual platform, as it does not allow users to be presented as avatars and have real-time conversations. In fact, it shows 360-degree graphic images in the first-person point of view and users can access the platform by simply providing URL addresses as it is a web-based system. It can be accessed via mobile or tablet PC, making the platform less influenced by the internet connection or the performance of PCs. STO in charged of the overall management, fulfilling its tasks to search and select relevant developers, make plans for space and functions within the platforms, plan virtual events, promote the event in Korea and globally, produce 360 VR videos (16 videos) and communicating with hosting institutions.

    With UIA Round Table Asia-Pacific 2020 being the grand opening of the Virtual Seoul Platform, it proved to the audience across the world that destination marketing is also doable on the virtual platform, raising hope of virtual MICE in the tourism and exhibition industries. In a cooperative manner, collaborative efforts by all parties involved brought successful hosting of the UIA Roundtable on the Virtual Seoul Platform.

    Functionality of Virtual Seoul Platform

    STO adjusted the Virtual Seoul Platform to make it available to be presented on the website for everyone to access and use it. A demo version of the Virtual Seoul, a 3D graphic source and a utilisation guide also released so that event planners who intend to have virtual events can refer to it. 

    The Virtual Seoul is designed to accommodate various types of MICE event in the virtual Seoul city, while showcasing the beauty of the capital of South Korea through its five representative venues of historical buildings and iconic landmarks that created in simple and realistic 3D graphics.

    On the other hand, the Seoul MICE World could support your MICE event with a virtual promotional booth where participants can learn about the Seoul city and its PLUS SEOUL support programme, as well as experiencing interesting K-cultural activities of online Seoul.

    The attractiveness of Seoul’s MICE industry is carefully extracted into well-made 360 degree VR videos, including Seoul’s iconic landmarks, unique venues, team building at the VR theatre that filmed in the first-person point of view to introduce them. There are five 3D venues that were carefully selected to represent the unique charms of Seoul, namely Changdeokgung Palace, Some Sevit, N Seoul Tower, Dongdaemun Design Plaza (DDP) and Seoul Botanic Park. Each of the venue can be transformed into a conference hall, workshop rooms, a promotional booth, a virtual theatre or a lounge area, as well as can be customised for different functions according to the specific needs of your event.

    The online contents created with themes to represent each array of what MICE participants would have done in Seoul, as well as supported by co-marketing cities such as Gangwon and Gwangju to put their stories together, making Seoul be one of your choices in selection of MICE destination for future events. The live city tours with 360 degree VR videos and an interactive 3D platform make a difference between Virtual Seoul Platform with other online based platforms, which offer delegates a sense of place in the virtual world in addition to the ordinary networking event. 

    In addition, the Virtual Seoul Playground  is a non-face-to-face teambuilding programme that can be used as content for gamification in the MICE industry while providing an experience similar to the actual experience by building a metaverse in the background of Seoul. 

    The Virtual Seoul Platform is versatile and it has endless possibilities and rooms to be improved in the coming years by adding more venues or teambuilding programmes and become a universal source for organising and hosting any MICE events.

    Utilisation of the Virtual Seoul Platform

    The Virtual Seoul Platform has been remodified and utilised in several local and international virtual and hybrid events such as

    2020 Seoul International Travel Mart for Medical Tourism (SITMMT 2020)
    Date: 6th-19th November 2020
    Size: 27 countries, 140 companies, 160 Korean medical institutes
    Main Contents: online business meetings, Seoul Tourism promotions, job fair and more
    Link: https://virtual.sitmmt.or.kr/

    Due to the outbreak of COVID-19, SITMMT 2020 was moved to a contact-free virtual space for safety purposes, and the scale of the event has boldly expanded, offering an excellent opportunity for domestic and foreign medical tourism companies to find diverse business opportunities and strengthen their networks.

    In the virtual platform, international attendees can have business-to-business (B2B) meetings with Korean sellers over a two-week period, as well as attending the Seoul Medical Tourism Presentation and Online Medical Tourism Forum which provide new insights into the rapidly changing environment under the impact of Covid-19.

    Seoul is a popular destination for health and medical tourism, welcoming tourists from more than 180 countries across the world. While the tourism industry worldwide is experiencing an unprecedented downturn due to COVID-19, Seoul’s medical Toursim sector has been showing its prominence, and regarded as one of the best medical tourism cities in the post-COVID-19 era.

    Seoul-Tourism Startup Demoday 
    Date: 26th November 2020
    Size: 12 tourism startup companies, 252 participants
    Main Contents: steaming IR presentations, promotional zone, 1:1 business meeting
    Link: https://startup.salin.co.kr/

    Seoul Tourism Cooperation Start-Up Demo Day was held as a hybrid event on the Virtual Seoul Platform by the Seoul Metropolitan Government and the Seoul Tourism Foundation. Seoul tourism start-ups as cooperative projects are leading the change with creative ideas and technology despite the difficulties of Covid-19.

    Due to tier 2 social distancing restrictions, only start-up representatives were able to enter the Demo Day site, while judges, venture capitalists and other general visitors could access presentations, announcements and the main event online. Additionally, 1:1 investment matching consultations were held between venture investment companies and start-ups that participated in the event.

    Globallier, a location-based travel app that offers real-time, personalised recommendations to its users, was awarded the Jury Prize, attaining the highest average score from the judges.

    2020 Asia TEFL International Conference
    Date: 27th-29th November 2020
    Size: 800 participants, including 400 international participants
    Main Contents: e-conference, e-poster sessions, promotional booth, lounge
    Link: https://asiatefl2020.mwnetworks.co.kr/

    The 18th AsiaTEFL International Conference’s theme is “Interweaving Theory and Practice in ELT in Asia: Creating New Prospects for the Future,” which stresses the importance of applying theory to the classroom. Setting a new norm and adopting new approaches in the context of COVID-19, the AsiaTEFL 2020 International Conference was held in a hybrid format, where the in-person event was hosted at KINTEX Convention Center, Goyang, Gyeonggi-do, South Korea.

    The AsiaTEFL 2020 also introduced diverse technologies including Hologram Telepresence, MC Robot, Virtual Presentation, AR or VR and Smart Chatbot.

    Cost Estimation & Procedures

    Currently, STO provides the platform with 3D graphic source at no charge, but you will need to pay for server connection, programme customisation and meeting programme connection like Zoom, MS Teams or Google Meets, which depends on the types of events and number of participants. It will take about 1 to 2 months to be adjusted based on your event’s requirement. In addition, the platform is web-based format so it could take high volume of traffic and easy to access without any downloading or programme installation, and it also works on mobile devices via Chrome, Edge and Safari.

    If you interested on the Virtual Seoul Platform, please email the details of your event to vsp@sto.or.kr for more detailed information and cost estimation. Let’s plan your event on exclusive Virtual Seoul Platform!


    More information available at www.miceseoul.com.

    Seoul Seoul Convention Bureau Seoul Tourism Organization
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023

    MyCEB Unveils Enhanced Resilience Initiatives During Malaysia Business Events Week 2023

    Shah Alam Convention Centre – Your One-Stop MICE Centre Where Event Blooms

    Leave A Reply Cancel Reply

    Trending
    September 18, 2023

    Kuala Lumpur Convention Centre – GETting Serious About Sustainability

    September 8, 2023

    KLCC Group Pioneers Sustainability with Sustainable September – ‘Run for a Cause’ Sets the Stage for a Month of Impactful Activities

    September 7, 2023

    MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023

    September 5, 2023

    Yayasan Budi Penyayang Malaysia to Host Batik Fun Walk 2023 in Kuala Lumpur

    Sponsored
    Setia SPICE
    Soon+
    September 4, 2023

    E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island

    April 20, 2023

    Radisson Collection, the luxury brand of Radisson Hotel Group, makes its debut in India with its inaugural signing in Hyderabad

    April 19, 2023

    Accor and Crowne Estate Announce Partnership to Bring World Class Swissôtel Resort to Malaysia’s Genting Highlands

    LUXE LIFESTYLE
    September 4, 2023

    E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island

    August 12, 2023

    Elevating Business Events and Leisure – Unveiling “Luxe Lifestyle” at BIZ+Leisure

    August 9, 2023

    TUMI Unveiled its Fall 2023 Collection in Malaysia with a Star-Studded “Essentially Beautiful” Event

    Sponsored
    Setia City Convention Centre
    • Top Reviews
    • Popular Posts
    • Focus+
    9.8
    November 26, 2019

    Create A Memorable Experience with Your Event

    9.8
    November 20, 2019

    Cruise Into The History of Melaka Via Melaka River Cruise

    9.7
    November 25, 2019

    Relax In Perfection @ Shangri-La’s Rasa Sayang Resort and Spa, Penang

    April 27, 2023

    Exclusive Interview with General Manager of DoubleTree by Hilton Shah Alam i-City Gagan Talwar

    8.8
    November 18, 2019

    Floral Heaven on Earth @ The Skye

    July 23, 2020

    ‘BE-READY’ For Business ~ MACEOS and BECM Announces the Business events (BE) or MICE guidelines and SOPs approved by Majlis Keselamatan Negara (MKN)

    August 23, 2023

    Encounter the Architects of a Custom Five-Star Guest Experience – The Golden Key Concierges

    9.0
    July 30, 2019

    Modern Cave Boutique Stay ~ Back to Basics

    7.5
    July 25, 2019

    Farm In The City ~ An Eden of Nature and Animals

    Business
    September 1, 2023

    RHB Offers Convenience to Travellers with Enhanced RHB Multi Currency Visa Debit Card/-i, Supporting 32 Currencies

    August 25, 2023

    MATTA Teams Up with RHB Bank to Provide Exclusive Promotions for Malaysian Travellers

    July 12, 2023

    i-City’s RM10 Billion Smart Project Paves the Way for Shah Alam’s Transformation into a Global Metropolis

    Sponsored
    The BMW X5
    Soon+
    September 4, 2023

    E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island

    April 20, 2023

    Radisson Collection, the luxury brand of Radisson Hotel Group, makes its debut in India with its inaugural signing in Hyderabad

    April 19, 2023

    Accor and Crowne Estate Announce Partnership to Bring World Class Swissôtel Resort to Malaysia’s Genting Highlands

    e-Magazines
    Digital Magazines
    Latest Galleries
    Promo
    January 20, 2022

    “You Drive, We Pay!” by Shangri-La Hotels & Resorts

    September 30, 2021

    A Bird’s Eye View Experience Promo @ Menara Taming Sari

    September 9, 2021

    Coconut Husk Barbecue at Tepi Laut Seafood Grill is back!

    March 17, 2021

    A Wonderful Holiday @ A’Famosa Resort Melaka

    Sponsored
    Farm in the City
    Filter By
    About
    About

    BIZ + Leisure is a business and luxury lifestyle portal which brings together work and pleasure with reach to high net-worth decision makers from the business community. Biz + Leisure, the choice read among discerning business travellers for a complete guide to latest events, exclusive industrial related stories, as well as global trends in technology, business, lifestyle, accommodation, dining and more.

      POPULAR POST
      7.5
      July 25, 2019

      Farm In The City ~ An Eden of Nature and Animals

      July 22, 2019

      Visit Malaysia Campaigns – From a Humble Beginning (1990 ~ 2020)

      April 1, 2021

      Sabah Maju Jaya (SMJ) Development Plan 2021-2025

      Flickr Photos
      Phantasy Farm - Port Dickson
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Copyright © BIZ+Leisure by Adelston Media. All rights reserved.
      • About
      • Privacy
      • Sitemap
      • Contact

      Type above and press Enter to search. Press Esc to cancel.