Seoul’s MICE Industry Grows On Screen – Convention Centres


In the new normal era, Seoul’s convention centres are moving towards digital innovations by providing options for online or hybrid events, instead of just offering sufficient physical event spaces such as exhibition halls, auditorium and meeting rooms to accommodate over thousand attendees. Let’s have a glimpse through virtual site inspection on convention centres in Seoul such as Coex, aT Center, SETEC and SKY31 Convention, where you can plan all aspects of your future events from anywhere in the world, leaving your guests memorable experiences.

Coex Convention & Exhibition Center, strategically located in the heart of Gangnam, is Seoul’s largest and Korea’s busiest convention and exhibition center, with its state-of-art infrastructure and convenient transportation linkage.

The center offers 4 flexible exhibition halls and 55 spacious meeting rooms that spread over four stories above ground with a total of 36,000 sqm of exhibition space and a floor area of 460,000 sqm. The 4 customised exhibition halls can be divided into a total of 9 separate rooms including a convention hall that can accommodate up to 7,000 people, where the 55 meeting rooms can be partitioned into over 90 different spaces to host meetings of any sizes. The center also provides prayer rooms on the third floor for Muslim guests to conduct their prayers.

More than just an event venue, Coex has extended its business and is well equipped with advance event technologies to host and service all types of physical, virtual and hybrid events, which will fully support event organisers to reach wider audiences with memorable virtual and in-person experiences, and increase operational efficiency, engagement and sales.

Experienced in MICE industry over 30 years, Coex gets greener with eye-catching Xpace digital signage, which helps to cut 21,000 sqm of physical waste annually from old-style promotional banners. Launched in July 2020, the new lean and green Xpace digital display panels in the ground floor lobby are designed to make any messages stand out, from corporate messages to product launches, fashion shows, and anything else the clients want to tell the world. The 8 colourful 11 x 4.5 sqm installed panels create a big digital promotion space in Coex’s ground floor lobby, putting them in full view of the millions of visitors who pass through the doors to attend the 2,500 events Coex hosts on average every year. 

 Virtual Site Inspection for Coex:

From hosting international conferences and exhibitions, to providing accommodations, shopping, dining and entertainment, Coex’s world class infrastructure ensures that all your needs are met right here under one roof. Overlooking an ancient Bongeunsa Temple, Coex offers on-site facilities such as three 5-star hotels, the Starfield Coex Mall, four international office towers, the Seven Luck Casino and a city airport terminal.

aT Center is an ideal solution to your space needs for meetings, workshops, seminars and special events, with its numerous spacious exhibition halls and meetings rooms that complemented by a beautiful reception area. The center allows flexible room configurations such as theater style, banquet style or classroom style while maintaining a private, professional work environment for its tenants and outside organisations.

The conference rooms provides an optimum environment enabling a variety of events including international conferences through ceiling 3D LCD projector stage illumination as well as simultaneous interpretation services in 5 languages. In particular, the column-less exhibition hall of aT Center is suitable for foods and agriculture related events as it is equipped with a low-temperature refrigerated warehouse.

 Virtual Site Inspection for aT Center:

Seoul Trade Exhibition & Convention (SETEC), operated by Seoul Business Agency (SBA), has grown as a specialised exhibition centre and serves as a premier business platform for new growth engine industries and settlement business of the Seoul Metropolitan Government. For promoting exploration of new markets for SMEs and vitalisation of the MICE industry, SETEC focuses on growing new exhibitions in the higher value-added fields such as culture & arts, Hallyu (the Korean wave) and beauty industries and offering differentiated services through specially planned exhibitions and joint organisation of various exhibitions.

With easy access to public transportation and the convenience of an entire one-floor exhibition space, SETEC has great opportunities for hosting large-scale events smoothly while making endless efforts to provide venues of interchanges for your new opportunities and successful businesses. The center consists of three exhibition halls with a total area of 7,948 sqm and specialised facilities such as organisers’ offices, waiting rooms for VIPs, support office and press room. The conference room that can accommodate 120 people is located on the second floor separately with three exhibition halls on the first floor so that it can be an ideal place for conducting related seminars concurrently during exhibitions.

In addition, SETEC is situated near to Yangjae Stream, offering visitors to the exhibition with a new experience making it an environmentally friendly exhibition center along with access to nature in the heart of metropolitan area.

 Virtual Site Inspection for SETEC:

SKY 31 Convention, Seoul’s tallest convention complex that located on the 31st floor of Lotte World Tower. Equipped with advanced technology and excellent conference facilities, the magnificent SKY31 Convention consists of an elegant SKY 31 Lounge, an auditorium and 5 stylish rooms namely Star, Moon, Cloud, Sun and Sky, with floor to ceiling natural light for guests to choose from.

The Conference A Hall is a flexible space and can be divided into Sky, Sun and Cloud rooms, which is suitable for corporate events, conferences, award ceremonies, banquets, brand launching and press conferences. On the other hand, the Conference B Hall is a small to medium sized banquet hall with flexible table arrangement, suitable for board meeting or VIP breakfast meeting. The venue can also be divided into Moon and Star rooms, making it optimal for customised events. The delegates can take a walk around the beautiful Seokchon Lake by the building during the breaks or after!

The modern auditorium offers fixed space with tiered seats for corporate events, conferences and educational events. It features state-of-the-art audio and video systems and the AV room connected to the waiting room for convenience and quality of service. The luxurious SKY 31 Lounge offers marvellous views with a capacity of 261 people, which is suitable for multi purpose banquet or exhibition. The SKY31 Food Avenue offer a variety of meals including Korean, Western, Japanese and dessert, where you can enjoy the amazing panoramic Seoul City view while having delicious meal. 

 Virtual Site Inspection for SKY31 Convention:

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