A Glimpse into the Seoul’s Event Trends


The MICE industry has officially begun to attract on-site participants after nearly three years into the pandemic. In the second half of 2022, the online and hybrid formats will likely continue, and provide an enhanced experience for offline MICE events’ participants and organisers.

In the digital era, Seoul is the perfect destination for global leaders to share their knowledge and experience on advanced technologies especially its ultimate Virtual Seoul platform!

Let’s take a closer look into how 2022 Seoul’s event trends that continuously impressed the world, from numerous local to international events that were successfully held physically or virtually.

(i) Korea Blockchain Week 2022

Hosted by FactBlock and co-hosted by Hashed, Korea Blockchain Week 2022 was held at the Grand Intercontinental Seoul Parnas from 7th to 14th August 2022 , bringing together the brightest minds of the cryptocurrency industry to discuss, redefine and celebrate the future of finance. The premier crypto and blockchain event packed with inspirational keynotes, panel discussions, pitch competitions, investor meet-ups and world-class networking opportunities for crypto enthusiasts. Explore the crypto-event through the video on the interview with global crypto enthusiasts blockchain technology, cryptocurrency, DeFi, NFT, Metaverse, Web3 and more.

(ii) Hotel Fair 2022

Hotel Fair 2022 was successfully held at COEX Seoul from 28th to 31st July 2022, inviting 120 companies from the hotel industry to showcase recent industry trends. Themed “Digital Transformation”, the Hotel Summit discussed on the digital innovations including IoT, AI, kiosks, and robots for efficient hotel management, offering the best business opportunities in the hotel industry. Let’s have a glimpse on the interview of SCB with this year’s participating companies to get a sight of Seoul hotels’ future!

(iii) Sustainable Built Environment (SBE) 2022 Seoul

Successfully held at GLAD Yeouido Hotel from 14th to 15th July 2022, SBE22 SEOUL is part of the Sustainable Built Environment (SBE) 2021-23 Conference Series, focused on Sustainable Built Environment with Smart Technology. As a regional SBE conference, SBE22 Seoul hosted a SBE roundtable and presentations to share research innovation and market application related to sustainability in the built environment. Since 2000, the SBE series well-established as a leading international series of conferences focusing on issues related to sustainable built environment. Now, the SBE series 2021-23 cycle series follows a three-year cycle from 2021 to 2023. 

The main themes of SBE22 SEOUL:
– Regional Climate Change and Sustainability
– Sustainability Smart City
– Sustainability in the Built Environment
– Smart Neighbourhood
– Urban and City Sustainable Issues
– Net-Zero, Carbon Neutrality
– Environmental, Social and Corporate Governance
– Business Models for Sustainability

(iv) International Data Week 2022

Themed “Data to Improve Our World”, International Data Week 2022 (IDW 2022) took place in hybrid format with in-person at Seoul Dragon City Hotel from 20th to 23rd June 2022. As the first Asian country to host the IDW, Seoul brought together 700 international data experts such as data scientists, researchers, industry leaders, entrepreneurs, policymakers and data stewards from disciplines across the globe virtually and in-person, to explore how best to exploit the data revolution to improve science and society through data-driven discovery and innovation. In the era of the fourth industrial revolution, data have become an important resource that drives science and technology and leads to new discoveries, innovations and economic growth.

IDW 2022 combines the 18th Research Data Alliance (RDA) Plenary Meeting, the biannual meeting of this international member organisation working to develop and support global infrastructure facilitating data sharing and reuse, and SciDataCon, the scientific conference addressing the frontiers of data in research organised by Committee on Data (CODATA) and World Data System (WDS). 

(v) Asian Congress of Oral and Maxillofacial Surgery (ACOMS) 2022

The largest Asian organisation of oral and maxillofacial surgeons, ACOMS hosted its 15th international congress at Osstem R&D Center in Seoul from 26th to 28th May 2022. The symposium has concluded as a successful case of an international medical symposium organised in a hybrid format centring around face-to-face meetings, with 1,000 online and offline participants from 30 countries. 

Virtual Seoul Tour & Site Inspection

Meanwhile, you can experience MICE city of Seoul in virtual reality through the Virtual Seoul Tour in SCB’s website. There are 61 VR videos offering short virtual reality site inspections of Seoul’s major MICE facilities spanning Seoul’s landmarks, convention centres, unique venues, hotels, team building experiences and transportation. The world class Seoul MICE infrastructure and services await to boost your business events with lasting stories and bonds.With new brand slogan of Seoul Tourism, ‘MY SOUL SEOUL’, Seoul Convention Bureau promises to do their best to touch your soul deeply with great success at your business event. Seoul also known as a very safe destination! When hosting an event in Seoul, you can be rest assured your delegates and associates will find the city pleasant to explore. Business travellers can walk freely around the city and enjoy a vibrant nightlife without having to worry about their safety. Let’s start to plan your event in Seoul today!

More information available at www.miceseoul.com.


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