Malaysia ConventionMalaysia Convention & Exhibition Bureau (MyCEB) embarked on a successful trade mission to Jakarta, Indonesia, marking a pivotal moment in strengthening ties with key partners. The primary focus of the mission was to establish a significant partnership with Asosia Travel Agent Indonesia (ASTINDO), culminating in the signing of a Memorandum of Cooperation (MoC). MyCEB further solidified its commitment to collaboration with a notable visit to the Ministry of Tourism and Creative Economy of Jakarta.
MyCEB’s CEO, Mr. Azman Haji Tambi Chik, expressed excitement about the newly formalised partnership, stating, “I am thrilled to announce our new collaboration as we have signed an MoC with Asosia Travel Agent Indonesia (ASTINDO). I am confident that this newly established relationship will empower us to achieve objectives that are beneficial to both Malaysia and Indonesia, including the restoration of our countries’ business events industry, facilitating knowledge exchange, and exploring opportunities for other business cooperation.”
The MoC outlines key areas of collaboration between MyCEB and ASTINDO, focusing on joint marketing and promotional efforts for the business events sector. The agreement is expected to facilitate information exchange on market intelligence, campaigns, initiatives, programmes, and projects, co-developing leads for mutual growth.
Commenting on the collaboration, Mrs. Pauline Suharno, President of ASTINDO, said, “The MoC with MyCEB signifies a strategic step towards reinvigorating our countries’ business events industries. With MyCEB, we look forward to generating quality leads and aim to create a dynamic and resilient ecosystem that will drive the industry’s growth in both regions.”
During the visit, Malaysia engaged in a constructive dialogue with Drs. Vinsensius Jemadu, Deputy Minister for Tourism Product and Events at the Ministry of Tourism and Creative Economy Republic of Indonesia. The Ministry expressed strong support for the collaborative efforts in building a robust ASEAN Business Events (BE) community between Indonesia and Malaysia.
The envisioned ASEAN BE community aims to strengthen regional ties, promote economic growth, and enhance the overall profile of the business events industry across Southeast Asia. This endorsement reflects a shared commitment to fostering cross-border collaboration and elevating the region’s standing as a prominent hub for international business events activities.
In a meeting with the Indonesian Exhibition Companies Association (IECA-ASPERAPI), MyCEB crafted the blueprint for future collaborative ventures in the dynamic landscape of international business events. Mr. Hosea Andreas Runkat, Chairman of IECA-ASPERAPI, commended MyCEB’s dedication to building global connections, stating, “This trade mission is a testament to a productive long-term partnership and the importance of cross-border collaboration in revitalizing and expanding the business events sector.”
Mr. Azman Haji Tambi Chik, CEO of MyCEB, concluded, “The year has started extremely well with this visit, reflecting MyCEB’s commitment to international collaboration and growth. This venture has strengthened existing partnerships in addition to laying the foundation for new alliances that will shape the future of the business events industry. The strategic endeavors pursued by MyCEB align with YB Dato’ Sri Tiong King Sing, Minister of Tourism, Arts, and Culture (MOTAC) Malaysia, and the ministry’s vision and mission to collaborate with local and international business events players, reinforcing Malaysia’s standing as a vibrant global business events hub.”