BE in SABAH 2025 successfully convened business events (BE) leaders, policymakers, and industry experts from across the Asia Pacific region at the Sabah International Convention Centre (SICC). The two-day event served as a strategic platform to discuss industry evolution, foster collaborations, and develop sustainable growth strategies for the meetings, incentives, conferences, and exhibitions (MICE) sector.
With the theme “Empowering Asia Pacific Through Business Events,” this year’s forum underscored the region’s increasing influence in the global business events landscape. Discussions revolved around industry resilience, market opportunities, leadership development, and strategic innovation to position Asia Pacific as a driving force in the sector.
Strategic Industry Engagement
The event was officiated by Yang Berhormat Datuk Seri Panglima Dr Jeffrey G. Kitingan, Deputy Chief Minister of Sabah, representing the Chief Minister of Sabah. In his opening remarks, he highlighted the significant role of business events in economic development, knowledge exchange, and investment growth.
Closing ceremony
The closing ceremony was officiated by Yang Berhormat Datuk Seri Panglima Christina Liew, Minister of Tourism, Culture and Environment Sabah, and Patron of BE in SABAH 2025. She reinforced the region’s growing role in shaping the future of global business events and its commitment to fostering sustainable industry growth.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
Key Themes and Discussions
BE in SABAH 2025 featured a distinguished lineup of 21 speakers from Asia Pacific, along with industry leaders from Europe, Latin America, and North America. Among them were:
Mr Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA)
Datuk Dr M. Gandhi, President of the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS)
ICCA Asia Pacific Board Members and leading industry experts
Sessions explored critical topics such as:
- Business Growth – Strengthening industry capabilities and expanding market opportunities.
- Leveraging Nature & Culture – Showcasing how Asia Pacific’s natural and cultural assets enhance business event experiences.
- Cultivating Leadership – Developing the next generation of business event professionals
- Strategic Planning & Innovation – Equipping industry players with tools to navigate a rapidly evolving global market.
Key Themes and Discussions
BE in SABAH 2025 featured a distinguished lineup of 21 speakers from Asia Pacific, along with industry leaders from Europe, Latin America, and North America. Among them were:
Mr Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA)
Datuk Dr M. Gandhi, President of the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS)
ICCA Asia Pacific Board Members and leading industry experts
Sessions explored critical topics such as:
- Business Growth – Strengthening industry capabilities and expanding market opportunities.
- Leveraging Nature & Culture – Showcasing how Asia Pacific’s natural and cultural assets enhance business event experiences.
- Cultivating Leadership – Developing the next generation of business event professionals
- Strategic Planning & Innovation – Equipping industry players with tools to navigate a rapidly evolving global market.
A Platform for Global Collaboration
The event strengthened strategic partnerships between key organisations, including ICCA, MACEOS, and MyCEB, reinforcing Sabah’s position as a premier business events destination. With networking sessions, panel discussions, and business matching opportunities, BE in SABAH 2025 provided a high-impact environment for cross-border collaborations.
Setting the Stage for the Future
As the event concluded, industry leaders reaffirmed their commitment to innovation, resilience, and inclusivity, laying the groundwork for long-term progress. With BE in SABAH 2026 scheduled for the 5th & 6th February 2025 already in development, this year’s success sets the stage for further transformation and growth in the business events industry.
For more details, visit the BE in Sabah official website at www.beinsabah.com.my and stay updated by following us on LinkedIn.