Genting Highlands has long been recognised as one of Malaysia’s leading integrated resort destinations, attracting visitors with its entertainment offerings, theme parks, hospitality experiences, and cool mountain climate. Today, Resorts World Genting is taking another significant step in broadening its tourism appeal through the launch of BUNGA 2026, Malaysia’s highest flower exhibition and the country’s inaugural international orchid and floral festival.
Held from 3 to 7 June 2026 at Resorts World Awana, BUNGA 2026 represents more than a celebration of orchids and floral artistry. It signals a growing commitment towards nature-based tourism, conservation awareness, and experiential travel that connects visitors more meaningfully with the natural environment.
BUNGA 2026
The five-day festival brings together orchid societies, growers, hybridisers, collectors, and botanical enthusiasts from across Asia, transforming Resorts World Awana into a vibrant showcase of horticultural excellence. Participants from Malaysia, Singapore, Thailand, Vietnam, Taiwan, Indonesia, and Brunei are among those contributing to the international showcase, highlighting the growing importance of Malaysia within the regional orchid community.
Speaking during the official opening, Spencer Lee, Executive Vice President of Sales, Marketing and Public Relations at Resorts World Genting, described the event as a milestone in positioning Malaysia as a destination for orchid appreciation, botanical tourism, and regional horticultural exchange.
BUNGA 2026 is more than a floral exhibition. It is a celebration of creativity, culture, conservation and the shared passion for orchids that connects communities across Asia. This vision reflects our continued commitment at Resorts World Genting to develop nature-led experiences that go beyond entertainment and contribute to more sustainable forms of tourism. ~ Spencer Lee, Executive Vice President of Sales, Marketing and Public Relations at Resorts World Genting
That vision aligns with a broader shift taking place across the global tourism landscape. Travellers are increasingly seeking experiences that offer authenticity, wellness, environmental awareness, and meaningful engagement with nature. Botanical tourism, once considered a niche segment, is gaining momentum as destinations look for new ways to attract visitors beyond traditional attractions.
At Resorts World Genting, this direction is already taking shape through initiatives such as Eufloria Gardens & Sculpture Park and Genting Nature Adventures, both of which encourage visitors to explore biodiversity, conservation, and the natural ecosystems surrounding the highlands. BUNGA 2026 builds upon these foundations by introducing a large-scale floral and orchid festival that combines education, culture, conservation, and leisure into a single destination experience.
Visitors to the festival can explore immersive orchid displays, botanical marketplaces, floral-inspired experiences, conservation-focused programmes, guided rainforest explorations, and educational activities designed to deepen appreciation for orchids and their ecological significance. Beyond the exhibition halls, programmes such as Wild Orchid Explorer and Forest for the Future further reinforce the event’s conservation and environmental messaging.
The festival also serves a longer-term strategic purpose.
BUNGA 2026 marks the opening chapter of a broader journey leading towards the Asia Pacific Orchid Conference (APOC) 2028, one of the most prestigious gatherings within the global orchid community. Scheduled to take place at Resorts World Genting from 17 to 26 March 2028, the conference will mark the first time the event is hosted by a private corporation, positioning Malaysia on an important international platform for orchid conservation, horticultural excellence, and botanical tourism.
As destinations continue to compete for visitor attention in an increasingly experience-driven travel market, initiatives such as BUNGA 2026 demonstrate how tourism operators can diversify their offerings by leveraging natural assets, environmental storytelling, and specialised interest communities.
For Resorts World Genting, the festival is more than a floral showcase. It represents an evolving tourism strategy that blends nature, conservation, education, and hospitality into experiences that resonate with modern travellers while strengthening Malaysia’s position within the regional and international botanical tourism landscape.