Within the dynamic milieu of Malaysia Business Events Week (MBEW) 2023, the ethos of corporate social responsibility (MyCSR) illuminated the landscape through two impactful endeavours. The resonance of benevolence reverberated as committed participants wholeheartedly engaged in a life-preserving Blood Donation Drive, extending a lifeline to those in critical need.
Yet the dedication to effecting change extended further. As a facet of MyCSR’s eco-conscious commitment, a Tree Planting Activity took root at Taman Alam, Selangor—an ecotourism hub. Amidst the verdant expanse, a hundred trees found their new abode, standing as emblematic testaments to our dedication to both the environment and community.
These MyCSR undertakings during MBEW 2023 epitomise the essence of collaboration and empathy, leaving an indelible impression of positive transformation within and beyond the event’s horizons.
“Together, we’ve proven that business events are not only a platform for growth but also an opportunity to nurture a better future. Through these initiatives, we have collectively shown that business events can be a force for good, contributing to both environmental sustainability and community welfare. Let’s continue to sow the seeds of goodwill, embracing the power of collective action” said Datuk Hajah Saraya Arbi
Ending the MBEW 2023 as meaningfully as it started, a tree planting activity was organised in collaboration with Tourism Selangor and its strategic partners namely, Kuala Selangor Municipal Council (MPKS), Kumpulan Darul Ehsan Berhad (KDEB) Waste Management, the Malaysian Nature Society (MNS) as well as Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS) to contribute to environmental conservation.
The success of these MyCSR activities during MBEW serves as a reminder that the business events industry can be a force for good, not only in promoting economic growth but also in fostering social responsibility and environmental stewardship. In line with the fulfilment of UNSDG and ESG initiatives, it is only timely that the business events industry gathers to vigorously and consistently work towards protecting, conserving and preserving our mother nature for a sustainable future. As the event concludes, the positive impact on the local community and the environment continued to reverberate, leaving a legacy of meaningful change.
MyCSR X Tourism Selangor – Lend a Hand @ Taman Alam, Selangor
To make a difference and be part of MyCEB’s CSR initiatives or know more about MBEW, kindly visit www.myceb.com.my.