Saint Petersburg holds a special place on Russia’s tourism map. The city captivates visitors with its remarkable diversity and seamless blend of history and modernity. International visitor numbers to Russia’s Northern Capital continue to grow, supported in part by the availability of electronic visas for citizens of Malaysia and many other Southeast Asian countries.
Seasoned travellers who have explored countless destinations around the world and those just beginning their journeys can agree on one thing: Saint Petersburg has something to surprise everyone. The romance of the White Nights, the vibrant energy of sporting events, the city’s famous drawbridges, its palaces and parks celebrated by poets, and the distinctive atmosphere of its streets, embankments and courtyard-wells all combine to create a truly unique urban character.
Known as Russia’s Northern Capital, Saint Petersburg is widely regarded as one of the world’s most beautiful cities, with its historic centre carefully preserved as a UNESCO World Heritage Site. At the same time, it is one of the country’s leading economic, scientific and business centres.
Saint Petersburg’s range of visitor attractions continues to expand. Alongside world-famous landmarks such as the State Hermitage Museum, Tsarskoye Selo and Peterhof, a new tourism landscape is emerging across the city. Rapidly developing public spaces reveal the Northern Capital as a creative, contemporary metropolis, while spectacular festivals capture the imagination. Visitors can explore industrial sites on unconventional guided tours, attend exciting shows, enjoy cruises and boat trips, take part in wellness programmes, or even plan an unforgettable wedding getaway.
Where History Meets Modernity
Saint Petersburg is an ideal destination for business events of any scale. Its excellent transport links, wide choice of hotels, well-developed convention and exhibition infrastructure, and rich cultural programme create the perfect setting for combining business with memorable experiences. Every year, the city hosts hundreds of major events, including the St. Petersburg International Economic Forum, the International Forum of United Cultures, the St. Petersburg International Legal Forum, the St. Petersburg International Tourism Forum and many others. Each attracts thousands of participants and visitors from around the world.
Saint Petersburg is also an ideal starting point for exploring other regions of Russia. For example, the “Two Cities – A Million Impressions” project combines Saint Petersburg and Moscow in a single journey, while the “Silver Necklace of Russia” routes offer an opportunity to immerse yourself in the rich history and culture of the Russian North.
In the city on the Neva, every visitor can create a journey tailored to their interests and budget. More than 1,200 hotels offer accommodation across a wide range of comfort levels and price categories. The city’s culinary diversity is another welcome surprise: many Saint Petersburg restaurants and cafés regularly rank among the best in national and international ratings.
Come back to Saint Petersburg again and again – in summer or winter, on your own or with your family, for business or leisure. Each visit will reveal new sides of this remarkable city, leaving you inspired and eager to return.
And you can begin discovering Saint Petersburg very soon at PATA Travel Mart 2026, taking place in Kuching, Sarawak, Malaysia, from 18 to 20 August 2026. Saint Petersburg will present a vibrant exhibition showcasing the city and its tourism opportunities. At the Saint Petersburg booth, visitors and industry professionals will be able to establish promising connections, lay the groundwork for new projects, and find inspiration for a journey to Russia’s Northern Capital.
We look forward to welcoming you to the Saint Petersburg booth! (Booth AB02)