In Malaysia, spices have always been more than flavour – they have shaped trade, fostered connections, and fuelled prosperity. This legacy now inspires the 10th edition of the Malaysia Business Events Week (MBEW) 2025, where cultural heritage becomes a blueprint for innovation, collaboration, and growth in the global Business Events (BE) arena.
Under the vibrant theme “Spicing Up Business Events”, MBEW 2025 draws from Malaysia’s rich culinary traditions to reflect the industry’s core pillars: Cinnamon for Planning, Star Anise for Execution, Cloves for Networking, and Cardamom for Innovation. These elements come to life through three dynamic days of keynotes, expert-led panels, immersive networking, and strategic exchanges, all hosted at the Malaysia International Trade and Exhibition Centre (MITEC).
A highlight of the programme, the SPICE Market Networking Session, transports delegates to the bustling era of the Melaka Sultanate, blending cultural storytelling with modern deal-making. The opening BE Exchange connects 40 exhibiting organisations with 40 hosted buyers, creating tangible opportunities for partnerships and business growth.
Beyond business, MBEW 2025 embraces holistic development – from wellness activities including CPR training and therapy by visually impaired masseuses, to technical site visits showcasing Malaysia’s world-class event infrastructure. Educational sessions led by regional and global experts provide delegates with trends, case studies, and strategies to expand globally and build sustainable BE practices.
As MyCEB CEO Miss Tan Mei Phing reflects, this milestone edition is not just a celebration of the journey so far, but “a powerful reminder of what we can achieve together.” By honouring cultural roots while embracing bold, forward-thinking ideas, MBEW 2025 positions Malaysia’s Business Events industry as a confident, competitive, and collaborative force on the global stage.