Business Events Penang Establishes Task Force To Rejuvenate Industry - Page 2 of 2

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PCEB’s inaugural webinar on the Next Normal for Business Events Penang: How Business Events Penang will charter post-MCO world-
Questions & Answer

Question 1:

Any plans for South America Corporate travelers?
Are there any additional incentive scheme offered by PCEB to pitch for new events in penang domestically and internationally (2021)?
It is indeed good to see that every industry player in Penang is ‘Repairing’ as well as ‘Reinforcing’ what need to be done during this period of time. With these initiatives taken, is there additional plan/scheme attracting more Meeting & Incentives groups to be back to Penang in 2021 onward where we could share with?

Answer:

PCEB has come up with an enhanced Privilege Penang support programme 2021-2023. It includes support for corporate meetings valid for the 2021-2023 term starting from 20 pax & corporate incentives starting from 50 pax. This is to build destination confidence for event organisers and planners to consider Penang for their next event.

Question 2:

What has been planned to push Penang through this challenging time?
How would Penang handle domestic travelers and also would there be a campaign to promote accordingly like Vietnam, Thailand?
Agree that we are all in uncharted waters, between public health and economy health, it is not an easy decision that government and ministries have to make. Now moving forward, what are plans that stat boards in Penang planning to do to:
- let the world know that we are a safe destination and actions on what we doing to maintain the green zone status.
- What is PCEB and PGT’s immediate plans to spur the market for events within 3-6 months-time.

Answer:

PCEB has begun with branding activities like the “Here for Tomorrow” campaign informing of Penang’s green state status, and that Penang is ready to start focusing on domestic events. Also as part of the rejuvenation plan, we have formed a Business Events Penang Task Force consisting of industry players to draft out a list of SOP and guidelines for events post-CMCO.

Question 3:

We know the issues and no more need to talk about it, but what are we planning to do effectively to assure the State tourism revival?

Answer:

We are creating strong branding for the Business Events industry for Penang, both domestically and internationally through different channels. This is to build destination confidence for potential event organisers and planners to have Penang in mind. PCEB is also working closely for a collaboration with airlines to ease connectivity.

Question 4:

Would state and pceb – be supportive to joint bid with local dmc for big events similar to what neighbouring countries tourism board are doing to support the industry e.g. Singapore/Thailand?
What is your immediate marketing activities once MCO is lifted or foreign borders are opened?

Answer:

It will take an estimated 6-10 months to rebuild destination branding and confidence. Even when Penang is declared a green state, the world has not fully recovered from the pandemic therefore it will take time.

Question 5:

Knowing that Penang has the advantage of accessibility by land, what are the states plan to encourage this, while also putting the new health and safety measures in mind to lure local Malaysian to visit us?

Answer:

For Business Events, PCEB has a focus on promoting national meetings and events. Our current enhanced incentive privileges are designed to support more national events.

Question 6:

Focus international market after pandemic is too late …. we hope Penang as a green zone,BE people are very creative and pro-active, government should take a LEAD to work out G to G corporation with green country like china, Vietnam, Thailand’, Cambodia, Myanmar and Laos and not over focus on domestic.

Answer:

International marketing & G2G selected markets are ongoing. We are now kickstarting the industry starting with domestic events and travel. The entire industry is linked with a supply chain – which is the logistics and connectivity. We need both of these in order to move the industry for Malaysia and for other countries.

Question 7:

Who are the members of the task force and representatives of the stakeholders?

Answer:
The Business Events Penang Task Force comprises of industry players from the hotels, convention centres & venues, unique venues, Professional Conference Organisers (PCO), Event Suppliers, Destination Management Companies (DMC) & Transportation.

Question 8:

Would the government would be able to provide an incentive to business owners to embrace technology as well as to provide skilled manpower to be introduced to the industry?

Answer:

The enhanced Privilege Penang support programme is inclusive of incentive travel that can be referenced from PCEB’s website.

For more information, kindly visit www.pceb.my

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