Hilton Kuala Lumpur and Jaemy Choong Unveil Exclusive Mid-Autumn Artistry with Premium Mooncake Collection

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As the Mid-Autumn Festival approaches, Hilton Kuala Lumpur unveils a celebration that promises to enchant both the palate and the eyes. In a unique collaboration with acclaimed Malaysian artist Jaemy Choong, the hotel introduces an exclusive mooncake collection that beautifully marries tradition with contemporary art.

Festive iconic mooncakes

A Harmonious Blend of Art and Tradition

This year, the festival’s iconic mooncakes are presented in stunning, keepsake boxes designed by Jaemy Choong. Known for his innovative fusion of traditional calligraphy and modern aesthetics, Choong’s work breathes new life into the Mid-Autumn Festival

His designs prominently feature the dragon, a symbol of strength, fortune, and prosperity in Chinese culture, seamlessly integrated with vibrant, modern elements.

Festive iconic mooncakes

A Harmonious Blend of Art and Tradition

This year, the festival’s iconic mooncakes are presented in stunning, keepsake boxes designed by Jaemy Choong. Known for his innovative fusion of traditional calligraphy and modern aesthetics, Choong’s work breathes new life into the Mid-Autumn Festival.

His designs prominently feature the dragon, a symbol of strength, fortune, and prosperity in Chinese culture, seamlessly integrated with vibrant, modern elements.

Festive iconic mooncakes

A Harmonious Blend of Art and Tradition

This year, the festival’s iconic mooncakes are presented in stunning, keepsake boxes designed by Jaemy Choong. Known for his innovative fusion of traditional calligraphy and modern aesthetics, Choong’s work breathes new life into the Mid-Autumn Festival.

His designs prominently feature the dragon, a symbol of strength, fortune, and prosperity in Chinese culture, seamlessly integrated with vibrant, modern elements.

The Masterpieces

Hilton Kuala Lumpur's 2024 Mid-Autumn collection features two exquisite designs, each a testament to craftsmanship and creativity

Premium Mid-Autumn Series: Priced at RM358 nett, this luxurious bright red quilted box is adorned with Jaemy’s intricate calligraphy and dragon-inspired magnet art. It contains four delectable mooncakes, making it a feast for both the eyes and the taste buds.

Cylinder-Shaped Mid-Autumn Series: This elegant box, available for RM188 nett, features a striking orange and gold design and includes a traditional lantern on the lid. Inside, four mooncakes await, making it a charming addition to any Mid-Autumn celebration.

Each box is designed to be a keepsake, with magnet art pieces that patrons can treasure long after the festivities.

The Masterpieces

Hilton Kuala Lumpur's 2024 Mid-Autumn collection features two exquisite designs, each a testament to craftsmanship and creativity

Premium Mid-Autumn Series: Priced at RM358 nett, this luxurious bright red quilted box is adorned with Jaemy’s intricate calligraphy and dragon-inspired magnet art. It contains four delectable mooncakes, making it a feast for both the eyes and the taste buds.

Cylinder-Shaped Mid-Autumn Series: This elegant box, available for RM188 nett, features a striking orange and gold design and includes a traditional lantern on the lid. Inside, four mooncakes await, making it a charming addition to any Mid-Autumn celebration.

Each box is designed to be a keepsake, with magnet art pieces that patrons can treasure long after the festivities.

The Masterpieces

Hilton Kuala Lumpur's 2024 Mid-Autumn collection features two exquisite designs, each a testament to craftsmanship and creativity

Premium Mid-Autumn Series: Priced at RM358 nett, this luxurious bright red quilted box is adorned with Jaemy’s intricate calligraphy and dragon-inspired magnet art. It contains four delectable mooncakes, making it a feast for both the eyes and the taste buds.

Cylinder-Shaped Mid-Autumn Series: This elegant box, available for RM188 nett, features a striking orange and gold design and includes a traditional lantern on the lid. Inside, four mooncakes await, making it a charming addition to any Mid-Autumn celebration.

Each box is designed to be a keepsake, with magnet art pieces that patrons can treasure long after the festivities.

A Culinary Extravaganza

Hilton Kuala Lumpur offers a delightful journey through flavors, combining traditional baked mooncakes with innovative snowskin varieties:

Traditional Baked Mooncakes: Savour the classic tastes of baked low sugar pure lotus paste, baked white lotus paste with single yolk, baked red bean paste with almond flakes, and baked pandan lotus paste with single yolk.

Artisanal Snowskin Mooncakes: Discover unique flavours like the Nasi Lemak-inspired Ember Jade with XO sauce, the delicate Flower Drum, Blue Moon with Amaretto Lotus Paste and Blueberry Cheese Feuillantine, and the crowd favorite, Heavenly Gold pure Musang King durian mooncake. This year’s signature, the Blooming Peony, offers a harmonious blend of lotus paste, pumpkin lava, and custard with pumpkin seeds.

A Culinary Extravaganza

Hilton Kuala Lumpur offers a delightful journey through flavors, combining traditional baked mooncakes with innovative snowskin varieties:

Traditional Baked Mooncakes: Savour the classic tastes of baked low sugar pure lotus paste, baked white lotus paste with single yolk, baked red bean paste with almond flakes, and baked pandan lotus paste with single yolk.

Artisanal Snowskin Mooncakes: Discover unique flavours like the Nasi Lemak-inspired Ember Jade with XO sauce, the delicate Flower Drum, Blue Moon with Amaretto Lotus Paste and Blueberry Cheese Feuillantine, and the crowd favorite, Heavenly Gold pure Musang King durian mooncake. This year’s signature, the Blooming Peony, offers a harmonious blend of lotus paste, pumpkin lava, and custard with pumpkin seeds.

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Pop-Up Booths and Special Offers

To bring the festive spirit closer to its patrons, Hilton Kuala Lumpur will host Mid-Autumn pop-up booths at several strategic locations.

  • Hotel Lobby: 15th July – 17th September, 2024
  • The Exchange TRX: 19th August – 22nd September, 2024
  • Mid Valley Megamall: 29th August – 17th September, 2024

Operating daily from 10:00am to 10:00pm, these booths offer a vibrant hub where guests can immerse themselves in the festive atmosphere and explore the exquisite mooncake collection firsthand.

Early birds can enjoy a 20% discount on purchases made before 16th August, 2024.

For more information or to pre-order, contact Hilton Kuala Lumpur at +603-2264 2264 or visit EatDrinkHilton.com.

Promotion

Pop-Up Booths and Special Offers

To bring the festive spirit closer to its patrons, Hilton Kuala Lumpur will host Mid-Autumn pop-up booths at several strategic locations:

  • Hotel Lobby: July 15 – September 17, 2024
  • The Exchange TRX: August 19 – September 22, 2024
  • Mid Valley Megamall: August 29 – September 17, 2024

Operating daily from 10:00am to 10:00pm, these booths offer a vibrant hub where guests can immerse themselves in the festive atmosphere and explore the exquisite mooncake collection firsthand.

Early birds can enjoy a 20% discount on purchases made before 16th August, 2024.

For more information or to pre-order, contact Hilton Kuala Lumpur at +603-2264 2264 or visit EatDrinkHilton.com.

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An Artistic Showcase

Complementing the mooncake collection, Jaemy Choong’s art exhibition will be held at Level 5, Connect Suite at Hilton Kuala Lumpur from 15th July to 17th September, 2024. This showcase features thought-provoking pieces that reflect Choong’s unique perspective on social media and contemporary digital culture.

Celebrate in Style

This Mid-Autumn Festival, Hilton Kuala Lumpur and Jaemy Choong invite you to celebrate with a perfect blend of tradition and modern artistry. The exclusive mooncake collection and art exhibition promise to create unforgettable memories for all who partake in this festive celebration.

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