The 5th BE@Penang: BE Inevitable 2020 Goes Virtual


The 5th edition of BE @ Penang returns virtually with a theme from 10-11 December 2020, urging the industry, the businesses, the players and professionals to be fearless and bold in charting the path to success no matter what crisis comes their way. 

When COVID-19 hit Malaysia and the Movement Control Order (MCO) was imposed on 16 March 2020, business events together with tourism took a huge hit. With almost zero business for 2 months and a slow and painful recovery post-MCO, the industry banded together to work on a recovery plan for the immediate and near future.

In July 2020, PCEB unveiled the Business Events Penang Rejuvenation Plan 2021 – 2023 charting the recovery plan and strategies for the business events industry. The plan is built on 3 thrusts: collaboration, digitalisation and education.

The first initiative that was launched is the Next Normal Guidelines for Business Events Penang that was brought together through the collaboration between industry leaders and contributors from 6 main sectors.

BE @ Penang 2020 is designed with the 3 thrusts as foundation, and virtually brings together industry leaders from around the world here for an intensive two-days of knowledge-sharing and networking. The theme of this year’s edition is BE INEVITABLE. It is a call of action to business events industry partners to be strong, bold, fearless and become a force to be reckoned with as leaders and industry experts in charting the path to success no matter what crisis comes their way.

Let’s gain more knowledge and insights through discussions and sharing by experts for the recovery of travel and business events in 2021 by joining the conference at

About BE @ Penang
BE @ Penang is Malaysia’s biggest business events conference owned by Penang Convention & Exhibition Bureau (PCEB) and supported by the Penang State Government. The annual conference is the Bureau’s lead educational and skill-sharing programming that serves as a catalyst for the collective effort in developing a matured and competitive business events industry. BE @ Penang is co-organised by PCEB and Malaysia’s leading professional conference organiser, Anderes Fourdy Events.

In terms of education, the BE @ Penang conference plays a big part in providing a platform for industry partners to participate in knowledgeable sessions by industry professionals and upskill themselves while putting what was shared into practice at their organisations.

For details of the BE Penang, check out


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