Malaysia International Trade and Exhibition Centre (MITEC) welcomed a large crowd of fans and car enthusiasts to the highly anticipated event, Tokyo Auto Salon that took place from 9-11 June 2023. The event showcased an impressive collection of specially imported, awe-inspiring cars from Japan. The exhibition drew an enormous crowd, with over 91,000 visitors in attendance, to witness the stunning array of exhibited vehicles!
The three-day exhibition follows the format and concept of the world’s most renowned customs and performance car show in Japan. This highly anticipated show is a collaborative effort between MUSE Group Asia, Elements X Strategies, and San Ei Corporation, the owner of Tokyo Auto Salon. Spanning an impressive total floor space of 130,000 square feet, the exhibition delivered a captivating experience for attendees.
MITEC stands out as a remarkable venue, offering exceptional support for events like this. Its distinctive feature lies in the heavy-duty loading exhibition halls located on Level 1, which boast an impressive maximum floor loading capacity of 50 kN/sqm. This pioneering capability in Malaysia enables the venue to accommodate heavy machinery and vehicles, setting a new precedent in the country. The robust infrastructure ensures that the weight and demands of the showcased automobiles and equipment are adequately supported, providing a secure and reliable environment for both exhibitors and attendees.
Riduwan Matni, CEO of Muse Group Asia said “Tokyo Auto Salon presents a unique opportunity for car enthusiasts and industry professionals to witness the latest trends and innovations in the automotive world while fostering international connections and collaborations. With MITEC’s innovative facilities, the show can confidently showcase its extraordinary collection of vehicles without any concerns about exceeding weight limitations or compromising safety. We look forward to seeing TAS event happening at MITEC in 2024”.
The show presents a valuable platform for automotive players of all sizes in Malaysia and the ASEAN region to exhibit their cutting-edge products and services. The event offers a range of booth sizes for rent, accommodating both big industry players and emerging businesses. Over 50% of the floor space was already occupied by prominent exhibitors, including renowned names like Hot Wheels, EMMA Malaysia, and Soon Soon Garage. Notably, the show attracts regional auto players as well, such as Option 4 Wheel from Thailand and Adtory-Minshing Automotive from China, adding an international flair to the exhibition.
Additionally, Minister of Investment, Trade, and Industry (MITI), YB Tengku Zafrul Aziz, graced the opening ceremony of Tokyo Auto Salon Kuala Lumpur. In his address, the Minister also emphasized the paramount importance of the event, recognizing it as a pivotal and influential platform that fosters business opportunities and collaborations. His endorsement not only underscores the event’s significance but also reinforces its role in enhancing the business landscape and driving economic growth and innovation in Malaysia.
For the latest news and highlights at MITEC, visit www.mitec.com.my/2023-special-edition-myscoop-by-mitec.