The Penang Convention & Exhibition Bureau (PCEB) is thrilled to share its involvement in The Meetings Show London, in collaboration with prominent industry stakeholders from Penang. This eagerly anticipated global tradeshow provided a remarkable opportunity to engage with attendees from around the world and highlight Penang’s unrivalled offerings as a top-tier business event destination.
From June 28–29, The Meetings Show London captivated professionals worldwide, offering an optimal platform to venture into new markets and broaden their customer base. PCEB extended an invitation to buyers, encouraging them to visit their dedicated pavilion located at #C20. The Penang delegation was readily available to cater to business requirements and offer valuable insights on the dynamic city.
Throughout the tradeshow, PCEB orchestrated compelling marketing initiatives to captivate attendees. The standout attractions included captivating Teh Tarik and Roti Canai performances, which not only entertained participants but also served as a delightful showcase of Penang’s gastronomic delights.
Moreover, a dedicated virtual reality corner titled “Penang – A Visual Trip!” offered participants the opportunity to embark on an immersive journey through Penang’s renowned attractions. The Penang360 VR Experience provided a captivating glimpse of the city’s mesmerising beauty and vibrant culture. This immersive encounter fully immersed participants in the distinctive allure of Penang, leaving an indelible impression that was both immersive and unforgettable.
To further enhance networking opportunities, PCEB organised an exclusive networking event at the Penang Pavilion on the first day. Attendees had the chance to engage in meaningful conversations, share insights, and forge partnerships that can drive future collaborations and mutual growth.
The list of exhibitors that joined PCEB at The Meetings Show London includes:
- Amari SPICE Penang
- Berjaya Hotels & Resorts
- Destination Asia Events
- Malaysia Airlines
- Setia SPICE Convention Centre
- Shangri-La Rasa Sayang
- The George, George Town Penang
- Tourism Malaysia
PCEB offered a comprehensive and diverse portrayal of Penang’s business event capabilities, enabling our esteemed partners to directly engage with prospective hosted buyers. By working collaboratively, we provided an exceptional platform for our partners to showcase their expertise and offerings, nurturing valuable connections and facilitating the emergence of new business opportunities. Together, we fostered an environment conducive to meaningful interactions, further solidifying Penang’s standing as a premier destination for impactful business events.