The vibrant city of Kuala Lumpur played host to the grand launch event of the 45th IAA World Congress 2024 (IAAWC2024) on January 23, 2024. The strategic choice of Malaysia’s capital set the stage for a singular objective – to kindle awareness and anticipation for the upcoming congress scheduled for March.
Guests from diverse sectors converged at the prestigious Berjaya Times Square Kuala Lumpur, marking the launch event as a prelude to the grand assembly of global minds that the IAA World Congress promises.
The event unfolded with a symbolic ceremony unveiling the essence of the congress, centered around the theme “Brand: RE-CODE, for a Better World, Better Life.” Distinguished guests, including industry leaders and media, witnessed a glimpse of the transformative journey that awaits participants in March.
A key highlight of the evening was the keynote address delivered by John D Chacko, the President of IAA Malaysia, Vice President of IAA Global, and Chairman of the World Congress. Chacko emphasised the significance of the congress in shaping the future of marketing and communications globally.
“IAA Malaysia and Penang state government proudly stand as the hosts for the groundbreaking 45th IAA World Congress, a historic event that marks the first of its kind in South East Asia. Under the theme, ‘Brand: RE-CODE, for a Better World, Better Life,’ this Congress is not just a convergence of ideas but a celebratory moment, commemorating the 85th Anniversary of IAA Global, the 30th Anniversary of IAA Malaysia, and International Women’s Day,” said John.
The speech underscored the congress’s commitment to catalysing collaboration, embracing innovation, and inclusivity, and championing sustainable practices in the industry.
Attendees were treated to a preview of the congress’s diverse program, featuring sessions, workshops, and panel discussions delving into the most pertinent issues facing the marketing, AI, and technology landscape. The Congress is gearing up to host a collection of invaluable insights from a stellar cast of over 30 C-suite speakers, including luminaries like Simon Cook, Chief Executive Officer of LIONS, Cannes Lions, WARC, Contagious, and Equity Pricing, along with Sasan Saeidi, the Chairman and World President of IAA.
Other distinguished experts include Caroline Yap, Global Managing Director of AI Business and Applied Engineering at Google Cloud, Laura Maness, Global CEO of Grey, Maher Nasser, Director Of The Outreach Division at the United Nations, Daryl Lee, Global CEO of McCann WorldGroup, David Haigh, Founder & CEO of Brand Finance, Dagmara Szulce, Managing Director of IAA Global, Dr. Kieran Chacko, Co-Founder Harbinger Health & Principal Flagship Pioneering, and many more. This extraordinary gathering of thought leaders ensures an unparalleled and impactful experience at the Congress.
Another noteworthy collaboration involves the official International Media Partner, BBC NEWS, and the Malaysian Media Partner, Media Prima. These two media entities will jointly host and emcee throughout the three-day congress.
The IAAWC launch event successfully fuelled excitement and curiosity about the impending congress, creating a buzz within the Kuala Lumpur business circles.
Recognising the importance of professional development, the Congress is fully HRD Corp claimable under the public conference scheme. John highlighted that organizations can seamlessly manage their delegates’ attendance logistics with direct debiting from the company’s levy account and no upfront payment required. Malaysian participants can enjoy daily allowances of up to MYR 400, flight ticket reimbursements, and the added benefit of HRDC claimable.
The 45th IAA World Congress 2024 launch event in Kuala Lumpur has successfully ignited awareness and enthusiasm for the congress, ensuring that the momentum continues to build as the industry eagerly awaits the main event from the 6th of March till 8th of March 2024 in Penang, Malaysia.
About the 45th IAA World Congress
The 45th IAA World Congress will probe the all-encompassing quest for a purpose-driven life of brands and businesses to become agents of change. Three impactful days of discussions, learnings, and case studies by leaders from around the world on shaping the future. They comprise the United Nations, Federal and State ministers, government agencies, Global AI experts and mavens, unicorns and changemakers, consulting firms, MNCs, heads of advertising agencies, and brand custodians under the Congress umbrella theme of BRAND RE-CODE: Better World, Better Life.
Better World, Better Life, each of the 3 days of the congress will be themed, Sustainability For Growth With Good on Day 1, Creativity With Tech For Better Life on Day 2, and conclude on Day 3 with Inclusivity Beyond Diversity For Better World.
The 45th IAA World Congress 2024 will shine a major spotlight on the necessity of women’s empowerment and gender equality in the pursuit of RE-CODE and shape the future as we celebrate International Women’s Day on March 8, 2024. Be informed, be inspired, and be invigorated in Penang as we RE-CODE the narrative for a Better World and, Better Life. Book your seat today at www.iaawc.com.