Malaysia’s premier integrated resort destination, Resorts World Genting (RWG) today announced in a press conference that it will host the inaugural sustainable futures and green economy-centric, Genting SustainBiz F&B Expo at Genting International Convention Centre from 10th till 12th September 2024.
The press conference also witnessed the signing of a Memorandum of Understanding (MoU) by RWG’s President and Chief Operating Officer, Lee Thiam Kit and leading French-based business communities connector, Comexposium’s Exhibition Director for Southeast Asia, Henri Tan Chee Seah in sealing the agreement to co-organise the event.
Genting SustainBiz F&B Expo is a specially-curated, trade show that spotlights key segments of green economy and sustainable futures namely; sustainable food production; sustainable seafood practices; sustainable packaging and food waste management; regenerative agricultural practices; plant-based innovations and food innovation research; renewable energy; and eco-friendly commercial equipment amongst others.
The exhibition aims to secure 80 local and international exhibitors, host up to 100 local and international buyers and attract 3,000 visitors regionally. Visitors can look forward to eco-friendly equipment demonstrations, food innovation research presentations and white paper discussions on sustainability issues and topics. The 3-day event, supported by the Malaysia Convention & Exhibition Bureau (MyCEB) as strategic partner and VISA Malaysia as platinum sponsor will also showcase green industry giants and emergent players.
Located at the pinnacle of Resorts World Genting, Genting SustainBiz F&B Expo has the unparalleled advantage of world-class accommodation and facilities for discerning business travellers; providing ample business networking opportunities with top-tier buyers; free workshops for building conversations; and unmatched, AI-powered business matching services.
“Sustainability and the trend of “being green” has become a strategic imperative for businesses worldwide. In bringing forth this timely endeavour, we expect Genting SustainBiz to be attractive to not only F&B and hospitality professionals and entrepreneurs but investors, environmental advocates, academics and policy makers,” said Spencer Lee, RWG Senior Vice President of Sales and Marketing & MICE, in addressing the media.
Henri Tan remarked, “Genting SustainBiz will set the bar for sustainability-focused expos. With Resorts World Genting’s internationally-acclaimed hospitality and Comexposium’s renowned expertise in bridging business communities, exhibitors and visitors alike can expect a remarkable and memorable trade show this September.”
MyCEB is proud to collaborate with Resorts World Genting as a strategic partner for Genting SustainBiz F&B Expo as this exhibition helps promote the country’s sustainability agenda and is aligned with strategic tourism goals to enhance the country’s appeal as a preferred business events destination. ~ Noor Azlan Abu Bakar, Business Development Director of MyCEB
Ng Kong Boon, Country Manager of VISA Malaysia said: “Genting SustainBiz F&B Expo resonates with VISA Malaysia as we are passionate about digitally-enabling small businesses and supportive of positive strides to power local economies to grow and operate more ethically and sustainably.”
“Sustainability is an area of focus for us and we have been actively working with our partners to promote eco-friendly practices. We introduced the Visa Eco Benefits programme in Asia Pacific to our partners, and this initiative helps cardholders to understand the impact of their spending on the environment and also encourages sustainable consumption and behaviours. This will help more consumers embark on their journeys in building a sustainable future,” he added.
For enquiries on Genting SustainBiz F&B Expo, please get in touch with Resorts World Genting at info.sustainbiz@rwgenting.com or log on to rwgenting.com/sustainbiz for more information.