The Malaysia International Trade and Exhibition Centre (MITEC), owned by Malaysia External Trade Development Corporation (MATRADE) has been recognised as the World’s Leading Meetings & Conference Centre at the prestigious World Travel Awards 2024, held at the Grand Final Gala Ceremony in Madeira, Portugal.
Having clinched top honours in the Malaysia (World MICE Awards) and Asia (World Travel Awards) categories, MITEC has now triumphed on the international stage, solidifying its Global Leadership status as a premier global venue for MICE events. This remarkable achievement underscores MITEC’s unwavering commitment to excellence in the meetings, incentives, conferences, and exhibitions (MICE) sector. With world-class facilities, cutting-edge technology and exceptional service standards, managed by Qube Integrated Malaysia Sdn Bhd, MITEC has consistently set the benchmark for innovation and operational excellence, earning recognition from industry leaders across the globe. The prestigious World Travel Award serves as a testament to MITEC’s unparalleled ability to host large-scale, international events, further elevating Malaysia’s reputation as a leading destination for global business tourism.
Ms. Zuhaila Sedek, a representative from the Malaysia External Trade Development Corporation (MATRADE), was present at the gala ceremony to accept the award on behalf of MITEC. She expressed her gratitude for the recognition, noting the significant role MITEC plays in positioning Malaysia as a key player in the global meetings and conference industry.
Driving Economic Growth and Global Excellence
MITEC’s achievements significantly boost Malaysia’s economy, hosting high-profile international events that foster innovation, create global networks, and drive business opportunities. In 2024, it welcomed over 4 million visitors through notable events like Defence Services Asia, MATTA Fair, and the International Dragon Awards, showcasing its role as a cornerstone of Malaysia’s business tourism sector.
Looking ahead to 2025, MITEC is set to capitalise on Malaysia’s ASEAN Chairmanship, hosting major events such as the Malaysian International Furniture Fair and International Healthcare Week, further solidifying its reputation as a world-class venue. CEO Mala Dorasamy attributes this success to the unwavering commitment of its team and stakeholders, affirming MITEC’s vision to lead the MICE industry with innovation, collaboration, and excellence.