LEGOLAND® Malaysia Resort has announced an exclusive partnership with LEGO® Ferrari to launch Asia’s first Build & Race attraction, set to open in Q4 2025.
Blending Ferrari’s legendary motorsport heritage with the hands-on creativity of LEGO play, the new attraction will invite guests to build, test, and race their own LEGO Ferrari cars in an immersive experience never before seen in the region.
The launch at LEGOLAND Malaysia Resort not only strengthens the global collaboration between LEGO, Ferrari, and LEGOLAND Resorts, but also marks the first time the experience is coming to Asia.
The announcement was unveiled today at Pavilion Bukit Jalil, where LEGOLAND Malaysia Resort is hosting an exclusive mall roadshow offering visitors a first glimpse of the Ferrari-fuelled fun to come.
From 12th to 21st September, fans are invited to visit the Pavilion Bukit Jalil roadshow to enjoy the LEGO Ferrari pop-up, redeem exclusive offers, and be among the first to celebrate this groundbreaking collaboration.Highlights from the interactive pop-up includes:
- Build & Race zone – shoppers can build and race their own LEGO car creations
- Photo-worthy backdrops – strike a victory pose on the winners’ podium with a LEGO trophy, surrounded by immersive Ferrari-themed sets
- Meet & Greet LEGOLAND Mascot – get a chance to meet our Ollie dressed in racing costume
- Fan engagement – trivia games and giveaways with chances to win exclusive LEGO® playsets worth up to RM 2,000
- Iconic Ferrari Displays – look out the unique LEGO Ferrari sets, and admire detailed LEGO Ferrari models up close
- Speed Build Challenge – kids compete to build the fastest LEGO car and win an exclusive LEGO set!
- Exclusive Roadshow Promotions – special LEGOLAND Malaysia Resort tickets and annual pass offers with up to RM 300 cash voucher giveaways, available only at the roadshow
This launch follows a year of expansions at LEGOLAND Malaysia Resort, including MINILAND Singapore and the world’s first LEGO Flower Garden MINILAND. Further strengthening the resort’s position as the ultimate family holiday destination in Southeast Asia.