The Ascott Limited, Official Hotels Partner of Chelsea Football Club, is bringing its global fan engagement programme, The Famous CFC, to Hanoi on 17–18 April 2026.
The two-day event will take place across Ascott Tay Ho Hanoi, Oakwood Residence Hanoi and Somerset West Point Hanoi, culminating in A Night with the Blues—a fan event held at the Ho Tay Grand Ballroom in Ascott Tay Ho Hanoi ahead of the Chelsea vs. Manchester United fixture.
The Hanoi edition marks the first official Chelsea club visit to Vietnam by club legend Jimmy Floyd Hasselbaink, who will headline fan engagements including a meet-and-greet session and the evening showcase.
Hasselbaink, one of Chelsea’s most prolific forwards, scored 87 goals in 177 appearances between 2000 and 2004 and won the Premier League Golden Boot in the 2000/01 season.
The event also serves as a platform to introduce Ascott Tay Ho Hanoi as a large-scale hospitality and events destination. Its Ho Tay Grand Ballroom, the largest pillarless ballroom in Hanoi will be transformed into a Chelsea-themed venue, offering a preview ahead of the property’s full launch.
The Famous CFC is part of Chelsea’s international fan engagement strategy and has previously been staged in cities across Southeast Asia, including Singapore, Bangkok and Jakarta.
Tan Bee Leng, Chief Commercial Officer, Ascott, said:
“From Singapore and Bangkok in the first season, to Jakarta and now Hanoi in the second season, our Famous CFC tour follows a purposeful arc across Southeast Asia – Ascott’s home region and an energetic hub for Chelsea fandom. This edition is particularly special. Fans will not only get the rare opportunity to meet Chelsea legend Jimmy Floyd Hasselbaink, but will also be among the first to step inside Ascott Tay Ho Hanoi, a large scale project that brings together premium accommodation and a purpose-built event destination. It is the perfect venue to showcase Ascott’s all-rounded hospitality expertise in one integrated setting.”
“We want our Ascott Star Rewards members and club supporters to feel the same excitement they would in London, right in this region where they live, work and travel. Every Famous CFC event presented by Ascott celebrates both the passion of the Blues and our commitment to shaping memorable travel and guest experiences through authentic, heartfelt hospitality,” Tan added.
John Rogers, Head of Partnerships at Chelsea Football Club, said:
“Our partnership with Ascott continues to raise the bar for how we engage supporters around the world. After successful editions across Southeast Asia, we are thrilled to bring The Famous CFC to Hanoi, a vibrant city with a loyal Chelsea following. We are especially excited to have Jimmy Floyd Hasselbaink join us on his first official visit to Vietnam. Together with Ascott, we look forward to delivering an unforgettable fan celebration in Hanoi and creating moments that truly reflect the passion and unity of the Chelsea community.”
Jimmy Floyd Hasselbaink said:
“Visiting Vietnam for the first time with Chelsea is something I am really excited about. I have always felt the love from our fans in Asia, and it reminds me why the Chelsea family is so special. Events like The Famous CFC let us relive memories, share new ones and celebrate the game we all love. I cannot wait to meet our supporters in Hanoi and feel that incredible blue passion again.”