9th Edition of BE @ Penang 2025 Returns with the Theme “BE THE WAVE”

The Penang Convention & Exhibition Bureau (PCEB) proudly presents the 9th edition of BE @ Penang, taking place from 11–12 December 2025 under this year’s unifying theme, “BE THE WAVE.” The conference continues to bring together business events professionals, industry leaders, innovators, policymakers, academics, and emerging talents from across Malaysia and the region.

Recognised as Penang’s flagship business events conference, BE @ Penang 2025 serves as a dynamic platform for thought leadership, collaboration, and knowledge exchange. The programme highlights key discussions around innovation, creativity, sustainability, and the evolving needs of the global and regional business events landscape. The theme “BE THE WAVE” underscores the industry’s commitment to not only embracing change but actively driving forward momentum that shapes the future.

A key highlight of this year’s edition is the keynote address by Hiroshi Tamura, celebrated for his influential work on the modern Nissan GT-R and Nissan Z. His insights on visionary leadership, challenging convention, and the transformational power of individual passion strongly resonated with participants and captured the spirit of the conference.

BE @ Penang 2025 reminds us that the heart of our industry lies not only in infrastructure, but in people, culture and shared purpose. With Deepavali recently inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity on 10 December 2025, we are reminded of the soft power that strengthens global connections, the same spirit that drives business events. Here, leaders and innovators come together to nurture an ecosystem of knowledge, collaboration and opportunity. With Penang’s expanding global connectivity and our people-centric PENANG2030 vision, we continue to shape a destination that does more than host events, it transforms ideas, communities and the future of our industry.

YB Wong Hon Wai

Chairman, PCEB & Penang State Executive Councillor For Tourism & Creative Economy

BE @ Penang 2025 also reinforces PCEB’s dedication to developing future leaders. Students and young professionals are provided with opportunities to engage with industry experts, gain exposure to real-world perspectives, and expand their professional networks, strengthening the pipeline of talent for Malaysia’s business events and creative sectors.

At BE @ Penang, we are reminded that progress begins when we dare to be the wave – to inspire, to innovate and to lead. What started as a simple vision has grown into a thriving platform where ideas spark partnerships, collaboration fuels transformation and Penang’s vibrant spirit empowers the next generation. In a world shaped by technology, the true power of our industry remains in human connection, in meeting face to face, exchanging knowledge and building trust. As we move forward, may we continue to shape the future together, where business finds inspiration and Penang continues to inspire the world.

Ashwin Gunasekeran

CEO of PCEB

Aligned with the Penang2030 Vision of a “Family-Focused, Green, and Smart State that Inspires the Nation,” the conference continues to spotlight Penang’s role as a progressive hub for sustainable development and innovation. Through the collective contribution of diverse stakeholders, BE @ Penang 2025 underscores Penang’s position as a driving force in shaping Malaysia’s business events and creative economy.

As the conference continues, BE @ Penang 2025 invites all participants to embody the spirit of “BE THE WAVE” to inspire ideas, take bold steps, and contribute to the ongoing advancement of the industry.

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