Chinese New Year shopping is becoming increasingly interactive, and Shopee’s CNY Sale reflects this shift with daily livestream marathons, festive rewards and entertainment-led retail experiences nationwide.
Running from 30 December 2025 to 18 February 2026, Shopee’s CNY Sale reimagines festive shopping as an ongoing digital experience rather than a single sales moment. By combining livestream commerce, value-driven deals and at-home entertainment, the platform is positioning itself as a central hub for how Malaysians shop, celebrate and prepare for the Lunar New Year.
Livestream Commerce Takes Centre Stage
At the heart of the campaign is Shopee’s 12-hour daily CNY Livestream Marathon, starting 1 January 2026. From 12pm daily, Shopee Live game shows spotlight Chinese New Year must-haves in real time, unlocking stackable livestream-only discounts, vouchers and giveaways of up to 88 million Shopee Coins.
Each livestream is designed as a one-stop experience where shoppers can discover products, access exclusive deals and earn rewards simultaneously, reflecting the growing appeal of livestream commerce as both an entertainment and shopping channel.
The momentum continues every evening at 8pm with dedicated CNY Master Shows, where creators and experts share festive inspirations and practical shopping guides across categories such as home, gadgets, food and lifestyle.
Beyond Retail: Festive Entertainment at Home
Extending beyond shopping, Shopee has partnered with iQIYI to bring exclusive weekend movie marathons to viewers at 8pm, featuring Chinese-language classics such as IP Man and Blade of Fury. The collaboration adds an entertainment layer to the festive period, aligning with the reunion-focused spirit of Chinese New Year.
Festive Savings Across the Season
Complementing livestream deals, shoppers can enjoy RM8 and RM88 Knockout Deals from selected brands, alongside Free Shipping with No Minimum Spend vouchers released daily throughout the sale period.
Key shopping moments punctuate the season, including:
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1 January: CNY Opening Sale
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15 January: Mid-Month Madness
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25 January: Payday Sale
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2 February: Double Double Sale
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15 February: CNY Last Push Sale
These scheduled peaks give shoppers multiple opportunities to plan purchases and maximise festive savings.
Extra Value with Shopee VIP
For shoppers seeking additional benefits, Shopee VIP offers exclusive daily 25% off vouchers, upsized discounts and 16-hour early access to selected deals on peak sale days. The early-access feature allows members to shop ahead of the crowd, with better availability and reduced competition during high-demand periods.
From daily livestream marathons and festive entertainment to VIP-first access and season-long savings, Shopee’s CNY Sale illustrates how digital platforms are transforming festive retail into an interactive, always-on experience, blending commerce, content and convenience throughout the Chinese New Year season.
Discover more at : https://shopee.com.my/m/chinese-new-year-sale