BIZ+LeisureBIZ+Leisure
    Facebook YouTube LinkedIn RSS
    Trending
    • DoubleTree by Hilton Johor Bahru Presents the Reimagined Grand Ballroom with an Emphasis on Sustainability and Innovation
    • I-Berhad Joins Forces with Wyndham Hotels & Resorts to Elevate Luxury Living in KLCC
    • Kuala Lumpur Convention Centre – GETting Serious About Sustainability
    • KLCC Group Pioneers Sustainability with Sustainable September – ‘Run for a Cause’ Sets the Stage for a Month of Impactful Activities
    • MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023
    • Yayasan Budi Penyayang Malaysia to Host Batik Fun Walk 2023 in Kuala Lumpur
    • E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island
    • Malaysia Airlines Expands Its Wings to India with Three Exciting New Routes and Enhanced Travel Options
    LinkedIn YouTube Facebook RSS
    BIZ+LeisureBIZ+Leisure
    • Home
    • Featured
    • Travel
      1. Stay
      2. Dine
      3. Shop
      4. Explore
      5. Golf
      6. Wellness
      7. Entertainment
      8. Airline
      Featured
      September 2, 20230

      Malaysia Airlines Expands Its Wings to India with Three Exciting New Routes and Enhanced Travel Options

      Recent
      September 2, 2023

      Malaysia Airlines Expands Its Wings to India with Three Exciting New Routes and Enhanced Travel Options

      August 24, 2023

      EVA Air Invites Malaysians to an Elevated Flight Experience

      August 1, 2023

      Experience the Enchanting Fusion of Stage Arts and Folk Traditions at The Encore Melaka – The Bountiful Harvest of BAIYUE

    • MICE
      1. Venue
        • Convention & Exhibition Centre
        • Hotel & Resort
        • Business Suite
        • Unique Venue
        • Restaurant & Cafe
      2. Event
        • Trade Event
        • Consumer Event
      Featured
      September 22, 20230

      DoubleTree by Hilton Johor Bahru Presents the Reimagined Grand Ballroom with an Emphasis on Sustainability and Innovation

      Recent
      September 22, 2023

      DoubleTree by Hilton Johor Bahru Presents the Reimagined Grand Ballroom with an Emphasis on Sustainability and Innovation

      September 7, 2023

      MITEC Shines Bright as Asia’s Premier Venue for Meetings and Conferences in 2023

      August 22, 2023

      MyCEB Unveils Enhanced Resilience Initiatives During Malaysia Business Events Week 2023

    • Business
    • Editor’s Pick
      1. Exclusive
      2. Style
      3. Trend+
      Featured
      April 27, 20233

      Exclusive Interview with General Manager of DoubleTree by Hilton Shah Alam i-City Gagan Talwar

      Recent
      August 7, 2023

      A Conversation with Lim Ee Huang, Managing Director & CEO of DOREMi Services & Rental

      August 5, 2023

      A Conversation with Moh Wei Ken, General Manager of The Granite Luxury Hotel, Penang

      April 27, 2023

      Exclusive Interview with General Manager of DoubleTree by Hilton Shah Alam i-City Gagan Talwar

    • News
      1. Nation
      2. World
      3. Newsletter
      Featured
      September 22, 20230

      DoubleTree by Hilton Johor Bahru Presents the Reimagined Grand Ballroom with an Emphasis on Sustainability and Innovation

      Recent
      September 22, 2023

      DoubleTree by Hilton Johor Bahru Presents the Reimagined Grand Ballroom with an Emphasis on Sustainability and Innovation

      September 20, 2023

      I-Berhad Joins Forces with Wyndham Hotels & Resorts to Elevate Luxury Living in KLCC

      September 18, 2023

      Kuala Lumpur Convention Centre – GETting Serious About Sustainability

    • PromoFest
      1. Promotion
      2. Festival & Celebration
        • Chinese New Year
        • Christmas & New Year
        • Ramadhan & Hari Raya
        • Merdeka Special
        • Mid Autumn Festival
      Featured
      July 25, 20230

      Hilton Kuala Lumpur Presents ‘Luminous Treasures’ – A Premium Mid-Autumn Series Celebrating Heritage and Craftsmanship

      Recent
      July 25, 2023

      Hilton Kuala Lumpur Presents ‘Luminous Treasures’ – A Premium Mid-Autumn Series Celebrating Heritage and Craftsmanship

      July 19, 2023

      The Ties That Bind – Mooncake Collection 2023 @ Shangri-La Rasa Sayang, Penang

      July 15, 2023

      A Box Full of Magic – Celebrate Mid-Autumn Festival with Spectacular Mooncake Gifts by Four Seasons Hotel Kuala Lumpur

    • Soon+
    Facebook YouTube LinkedIn RSS
    BIZ+LeisureBIZ+Leisure
    You are at:Home » An Innovative Move in Seoul’s Marketing Strategy

    An Innovative Move in Seoul’s Marketing Strategy

    0
    By bizandleisure on September 21, 2020 Editor's Pick, Trend+

    The annual Union of International Associations (UIA) Round Table Asia-Pacific 2020 was held as scheduled from September 17 to 18 in Seoul, by going 3D and virtual. Due to the COVID-19 pandemic and international travel bans, Seoul Convention Bureau (SCB) has hosted UIA Round Table completely on a digital platform in close partnership with companies in Seoul MICE industry. This is the first case in the world where Destination Marketing Organisation is presenting a virtual platform up front in promoting the city as an attractive MICE destination, in addition to the ordinary networking event.

    With the COVID-19 pandemic still ranging in other parts of the world, SCB has moved a big step forward into digital world by launching the most innovative way of MICE destination marketing instead of holding back their marketing activities. The Virtual Seoul Platform serves as an essential source to be used towards holding more MICE events in the virtual world near future. Seoul Tourism Organization (STO) also hosted its first virtual media FAM tour for the MICE media delegates.

    This FAM tour enables media delegates to join in any session of the round table as they wished and have an extraordinary experience to have a glimpse on the Seoul’s destination just like having an actual tour over at Seoul. Due to the outbreak of COVID-19, most of the physical events are transforming slowly into virtual or hybrid event model. This virtual platform able to encourage better engagement of the delegates while having a better understanding on what the city can offer for their future visit beside the contents of the conferences. It is an innovative move for sales and marketing in the new normal, also becomes the talk of town in digital marketing era from now on.

    A Virtual Seoul Tour

    The Virtual Seoul Platform is designed to accommodate various types of MICE event, showcasing the actual Seoul in a simpler 3D graphics showing close resemblance in locating the venues and nature. The web-based format allows the highest accessibility and also the easiest as a link is all you need to get in without going through downloading and installing a program. It works on mobile devices with recent internet web browsers, such as Chrome, Edge and Safari.

    Just type in UIA’s designated link (uia.mwnetworks.co.kr) and I headed to the virtual Seoul. After few seconds, I arrived safely.

    After virtually entering the venue, participants can share ideas or simply chat amongst each other through split video screens. The virtual Seoul has the posters at various places and venues and audience engaging programmes are adjusted to hold the best roundtable including a stamp tour with surprising prizes.

    In this virtual platform, there are five 3D venues that were carefully selected to represent the unique charms of Seoul, namely N Seoul Tower, Changdeokgung Palace, Dongdaemun Design Plaza (DDP), Seoul Botanic Park and Some Sevit. Every venue serves a different functionality to accommodate the specific needs of this roundtable event.

    N Seoul Tower, a classic landmark tower in Seoul, representing a virtual Seoul promotional booth to introduce general Seoul MICE information as well as provide a chat service with staff from STO. There are three stands for delegates to download brochures, search venues and connect to the audience engaging events.

    Located at the top of Namsan Mountain, the N Seoul Tower delights its delegates with beautiful views of Seoul and its surrounding area through the virtual observation deck. During the virtual tour, the “window” will rotate slowly to give a 360 degree stunning view of the city.

    Changdeokgung Palace, one of the 5 beautiful palaces situated in the heart of Seoul, acting as the main Conference Hall for opening keynote, main presentations from speakers and closing remark. In this hall, you can learn current trends and build essential knowledge and information on managing business of being an association, as well as challenges faced by associations due to the pandemic of COVID-19. 

    Association leaders mentioned current pressing problems include declining revenues, cash flow shortage, weak membership demand and retention, uncertainty about business continuity and the need to adapt service delivery to an online model.

    Awarded as on UNESCO World Heritage Site for its historical architecture and garden design, Changdeokgung Palace is the second palace of the Joseon Dynasty preserved its unique beauty on its interior and exterior designs until today.

    Admire the Korean floral patterns that painted on the roof beams in this virtual palace by scrolling the cursor in 360 degree direction as how you will observe it during your visit to the palace. It is only possible to hold sessions here because it is virtual. If you missed any session, you can watch back the related video over here too.

    Some Sevit, the world’s first floating cultural space that was built on the Han River at the southern end of the Banpo Bridge, was selected to be the Workshop Rooms as live real-time discussions is a must-have session for a round table event. The breathtaking views of the serene Han River outside the window complemented the live streaming system, allowing all attendees of each room on the main screen all together to enrich the discussion further.

    In reality, Some Sevit is surrounded by colourful LED lights that create an amazing night view under the theme of “a gleaming light in the mist”.

    Seoul Botanic Park, a green space embraced in the Seoul city, offering a lounge area for networking opportunities at a relaxing atmosphere with beautiful interior designs of colourful flowers and plants.

    Group chat is available for everyone on the main screen and the attendee’s list is for you to find a colleague and invite him/her for a private chat.

    In addition, a mini activity was prepared on one of the stands for fun engagement where you can create your own “PLUS SEOUL Membership Card” with your translated Korean name. A survey stand was provided to gather valuable opinions from delegates that participate in this virtual platform on their satisfaction and suggestions on future improvement, and instant prize will be awarded upon filling up the survey.

    Dongdaemun Design Plaza (DDP), a modern cultural complex in the heart of the Korean design industries, serving as a key venue for major designed-related shows, exhibitions and events as well as a major tourist attraction. Designed by world renowned architect, Zaha Hadid, DDP has a distinct neo-futuristic design and features a walkable park on its roof, large global exhibition spaces, creative retail stores and restored part of the Seoul fortress.

    Now, you can “sit” down on the roof top of DDP where VR Theater was located and have several interesting 360 VR videos on Seoul’s  landmarks (SEOUL for Beginners), unique venues (Explore SEOUL), team building programmes (Active SEOUL), co-marketing cities (PLUS CITIES) and Viewtiful Seoul with an Honorary Seoul Tourism Ambassador, Eunwoo Cha.

    These virtual tours with VR videos make a difference between Virtual Seoul Platform with other online based platforms, which also acted as a platform for destination marketing. The online contents created with themes to represent each array of what MICE participants would have done in Seoul, as well as supported by co-marketing cities such as Gangwon and Gwangju to put their stories together, making Seoul be one of your choices in selection of MICE destination for future events.

    Looking Forward

    “The Virtual Seoul Platform is versatile and it has endless possibilities and rooms to be improved in the coming years by adding more venues or programmes and become a universal source for organising and hosting any MICE events,” mentioned by Jihyun Kim, a director of MICE Planning team at Seoul Tourism Organization.

    Through UIA Round Table Asia-Pacific 2020, SCB not only able to showcase Seoul’s tourism and business events products virtually, but also demonstrate the infrastructure and facilities Seoul has to put on a world-class virtual platform. With UIA Associations Round Table Asia-Pacific being the grand opening, the virtual Seoul platform will welcome more events upon request in the future.

    Meanwhile, the venues can be customised to serve different functions according to the specific needs of an event is manageable, as the range of possibility is wide. This will be a great source for event organisers, whether local or international, who plans to organise and host online or hybrid events in 2021 and beyond.

    As one link takes you to this platform, SCB can create endless options to serve Seoul’s MICE industry in many angles such as educational, commercial supporting and internal meetings hosting. At this moment, the live team building activities are under development and the new platform can be used for incentive tours groups as well.


    Video


    More information about PLUS SEOUL and Seoul Convention Bureau is available at www.miceseoul.com.

    Seoul Seoul Convention Bureau Seoul Tourism Organization
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    A Conversation with Lim Ee Huang, Managing Director & CEO of DOREMi Services & Rental

    A Conversation with Moh Wei Ken, General Manager of The Granite Luxury Hotel, Penang

    Exclusive Interview with General Manager of DoubleTree by Hilton Shah Alam i-City Gagan Talwar

    Leave A Reply Cancel Reply

    Trending
    September 22, 2023

    DoubleTree by Hilton Johor Bahru Presents the Reimagined Grand Ballroom with an Emphasis on Sustainability and Innovation

    September 20, 2023

    I-Berhad Joins Forces with Wyndham Hotels & Resorts to Elevate Luxury Living in KLCC

    September 18, 2023

    Kuala Lumpur Convention Centre – GETting Serious About Sustainability

    September 8, 2023

    KLCC Group Pioneers Sustainability with Sustainable September – ‘Run for a Cause’ Sets the Stage for a Month of Impactful Activities

    Sponsored
    Setia SPICE
    Soon+
    September 20, 2023

    I-Berhad Joins Forces with Wyndham Hotels & Resorts to Elevate Luxury Living in KLCC

    September 4, 2023

    E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island

    April 20, 2023

    Radisson Collection, the luxury brand of Radisson Hotel Group, makes its debut in India with its inaugural signing in Hyderabad

    LUXE LIFESTYLE
    September 4, 2023

    E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island

    August 12, 2023

    Elevating Business Events and Leisure – Unveiling “Luxe Lifestyle” at BIZ+Leisure

    August 9, 2023

    TUMI Unveiled its Fall 2023 Collection in Malaysia with a Star-Studded “Essentially Beautiful” Event

    Sponsored
    Setia City Convention Centre
    • Top Reviews
    • Popular Posts
    • Focus+
    9.8
    November 26, 2019

    Create A Memorable Experience with Your Event

    9.8
    November 20, 2019

    Cruise Into The History of Melaka Via Melaka River Cruise

    9.7
    November 25, 2019

    Relax In Perfection @ Shangri-La’s Rasa Sayang Resort and Spa, Penang

    April 27, 2023

    Exclusive Interview with General Manager of DoubleTree by Hilton Shah Alam i-City Gagan Talwar

    8.8
    November 18, 2019

    Floral Heaven on Earth @ The Skye

    July 23, 2020

    ‘BE-READY’ For Business ~ MACEOS and BECM Announces the Business events (BE) or MICE guidelines and SOPs approved by Majlis Keselamatan Negara (MKN)

    August 23, 2023

    Encounter the Architects of a Custom Five-Star Guest Experience – The Golden Key Concierges

    9.0
    July 30, 2019

    Modern Cave Boutique Stay ~ Back to Basics

    7.5
    July 25, 2019

    Farm In The City ~ An Eden of Nature and Animals

    Business
    September 1, 2023

    RHB Offers Convenience to Travellers with Enhanced RHB Multi Currency Visa Debit Card/-i, Supporting 32 Currencies

    August 25, 2023

    MATTA Teams Up with RHB Bank to Provide Exclusive Promotions for Malaysian Travellers

    July 12, 2023

    i-City’s RM10 Billion Smart Project Paves the Way for Shah Alam’s Transformation into a Global Metropolis

    Sponsored
    The BMW X5
    Soon+
    September 20, 2023

    I-Berhad Joins Forces with Wyndham Hotels & Resorts to Elevate Luxury Living in KLCC

    September 4, 2023

    E&O’s Arica – Redefining Luxury Living with Green Excellence on Andaman Island

    April 20, 2023

    Radisson Collection, the luxury brand of Radisson Hotel Group, makes its debut in India with its inaugural signing in Hyderabad

    e-Magazines
    Digital Magazines
    Latest Galleries
    Promo
    January 20, 2022

    “You Drive, We Pay!” by Shangri-La Hotels & Resorts

    September 30, 2021

    A Bird’s Eye View Experience Promo @ Menara Taming Sari

    September 9, 2021

    Coconut Husk Barbecue at Tepi Laut Seafood Grill is back!

    March 17, 2021

    A Wonderful Holiday @ A’Famosa Resort Melaka

    Sponsored
    Farm in the City
    Filter By
    About
    About

    BIZ + Leisure is a business and luxury lifestyle portal which brings together work and pleasure with reach to high net-worth decision makers from the business community. Biz + Leisure, the choice read among discerning business travellers for a complete guide to latest events, exclusive industrial related stories, as well as global trends in technology, business, lifestyle, accommodation, dining and more.

      POPULAR POST
      September 22, 2023

      DoubleTree by Hilton Johor Bahru Presents the Reimagined Grand Ballroom with an Emphasis on Sustainability and Innovation

      7.5
      July 25, 2019

      Farm In The City ~ An Eden of Nature and Animals

      September 20, 2023

      I-Berhad Joins Forces with Wyndham Hotels & Resorts to Elevate Luxury Living in KLCC

      Flickr Photos
      Phantasy Farm - Port Dickson
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Copyright © BIZ+Leisure by Adelston Media. All rights reserved.
      • About
      • Privacy
      • Sitemap
      • Contact

      Type above and press Enter to search. Press Esc to cancel.