The second Penang Virtual Roadshow to China (PVRTC 2022) took place from 20 – 22 April, with the goal of showcasing Penang’s top tourism and business events products in order to maintain destination presence at key regional China markets in Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu.
For three days, virtual forums were conducted to encourage participants, buyers and exhibitors to discuss possible meeting trends in the corporate and association sectors, as well as sharing recent developments and plans for the post-COVID-19 safe travel and business events scene.
The Hon. Yeoh Soon Hin, Penang State Executive Councillor for Tourism and Creative Economy and Ashwin Gunasekeran, CEO of PCEB both delivered their welcoming statements during the virtual opening ceremony.
Among those who spoke during the educational forum were Alicia Yao, VICE Chairman of China Business Event Industry Committee,(CCOIC CCC), The Hon. Yeoh Soon Hin, Penang State Executive Councilor for Tourism and Creative Economy (PETACE), Waikin Wong, Regional Director Asia Pacific – ICCA Asia Pacific Office, Ms Molly Zhu Vice Editor-in-Chief Meetings China Magazine-Editor-in-Chief World Tourism IP-Vice Secretary General China Meetings Industry Convention (CMIC) Meetings China, Ms Mint Leong, Managing Director of Sunflower Holiday Sdn Bhd, Deputy President of Malaysian Inbound Tourism Association (MITA) and Secretary General of World Research Travel Organization (WRTO) Malaysia Chapter, Madam Cheong Mei Fong, Vice President of Penang Art Society, Mr Edward Aeruthayan- Digital Event Specialist of Medical Conferences Partners and Mr Jason Teh, Managing director of PICO Malaysia/Chairman of MACEOS Youth.
PVRTC 2022’s expertise in gathering top Chinese buyers by providing the ideal platform for getting updates on the latest Chinese travel market trends for the coming years, creating great networking opportunities with Chinese buyers, and providing the most up-to-date insights on Chinese travel market developments.
PVRTC 2022 was a success, with 446 qualified buyers, 26 exhibitors and 465 video meetings. The virtual roadshow was a significant platform for the industry to virtually assemble, converse, and exchange a wealth of wonderful knowledge and future prospects.
The purpose of exhibiting at PVRTC 2022 is to get business prospects, meet high-level professionals from advertising, marketing, and sales, and to network a guaranteed assistance package for business events and leisure events in Penang between 2022 and 2023 at the selected firm, as well as outstanding business leads and amazing digital networking tools.
The roadshow allows PCEB to present Penang’s best and most recent offerings in order to attract more business events groups from China, as hosted buyers are outbound market decision makers with considerable experience organising trips or events in many outbound places. Only chosen buyers are permitted to attend our roadshow in order to verify that buyers are appropriate matches for participating exhibitors, hence it is entirely composed of Chinese buyers.
Penang’s international borders reopened on April 1st, and the Penang government has been implementing recovery initiatives to help our tourism economy recover while we continue our efforts to ensure public safety.