Close Menu
BIZ+LeisureBIZ+Leisure
    Facebook YouTube LinkedIn RSS
    Trending
    • Malaysia Positioned As Top Business Events Destination In Asia at IMEX Frankfurt
    • The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves
    • Accelerating Environment, Social and Governance (ESG) Integration in Associations
    • How Business Events Sustain Associations and Drive Member Engagement
    • Strategic Media Management for Associations – Shaping Perception and Influencing Policy
    • Driving Association Agendas Forward – The Power of Conferences
    • Empowering Business Events Excellence Through Volunteerism and Leadership
    • Malaysia Convention & Exhibition Bureau (MyCEB) Appoints Tan Mei Phing as CEO 
    LinkedIn YouTube Facebook RSS
    BIZ+LeisureBIZ+Leisure
    • Home
    • Featured
      • Destination Hub
        • Seoul’s Hidden Gems
      • Event Hub
        • BE in SABAH
        • MyCEB Association Day
    • Travel
      1. Stay
      2. Dine
      3. Shop
      4. Explore
      5. Golf
      6. Wellness
      7. Entertainment
      8. Airline
      Featured
      May 15, 20250

      The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves

      Recent
      May 15, 2025

      The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves

      March 2, 2025

      Sabah International Convention Centre, SICC Brings Back Its Award-Winning Ramadan Buffet with an Exquisite Culinary Experience

      December 4, 2024

      Malaysia Strengthens International Connectivity with New Flight Routes

    • MICE
      1. Venue
        • Convention & Exhibition Centre
        • Hotel & Resort
        • Business Suite
        • Unique Venue
        • Restaurant & Cafe
      2. Event
        • Trade Event
        • Consumer Event
      Featured
      May 10, 20250

      Accelerating Environment, Social and Governance (ESG) Integration in Associations

      Recent
      May 10, 2025

      Accelerating Environment, Social and Governance (ESG) Integration in Associations

      May 9, 2025

      How Business Events Sustain Associations and Drive Member Engagement

      May 9, 2025

      Strategic Media Management for Associations – Shaping Perception and Influencing Policy

    • Business
    • Editor’s Pick
      1. Exclusive
      2. Style
      3. Trend+
      Featured
      May 15, 20250

      The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves

      Recent
      May 15, 2025

      The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves

      May 10, 2025

      Accelerating Environment, Social and Governance (ESG) Integration in Associations

      May 9, 2025

      How Business Events Sustain Associations and Drive Member Engagement

    • News
      1. Nation
      2. World
      3. Newsletter
      Featured
      May 21, 20250

      Malaysia Positioned As Top Business Events Destination In Asia at IMEX Frankfurt

      Recent
      May 21, 2025

      Malaysia Positioned As Top Business Events Destination In Asia at IMEX Frankfurt

      May 7, 2025

      Malaysia Convention & Exhibition Bureau (MyCEB) Appoints Tan Mei Phing as CEO 

      May 1, 2025

      BE in SABAH 2025 Champions Regional Unity and Growth

    • PromoFest
      1. Promotion
      2. Festival & Celebration
        • Chinese New Year
        • Christmas & New Year
        • Ramadhan & Hari Raya
        • Merdeka Special
        • Mid Autumn Festival
      Featured
      December 28, 20240

      Mark the Year of the Snake with a Feast of Fortune at Hilton Kuala Lumpur @ Chynna

      Recent
      March 6, 2025

      Experience Authentic Ramadan Delights Across Royale Chulan Hotels & Resorts

      March 2, 2025

      Sabah International Convention Centre, SICC Brings Back Its Award-Winning Ramadan Buffet with an Exquisite Culinary Experience

      February 25, 2025

      Savour a Feast of Flavours at MITEC’s “Dari Dapur KL Metropolis” Ramadan Buffet

    • Soon+
    Facebook YouTube LinkedIn RSS
    BIZ+LeisureBIZ+Leisure
    You are at:Home » Trade Tourism Session for Sabah at Arabian Travel Market

    Trade Tourism Session for Sabah at Arabian Travel Market

    0
    By bizandleisure on May 8, 2022 World
    Facebook Twitter LinkedIn Reddit WhatsApp Copy Link

    The Sabah Tourism Board, along with five local travel agents, are set to showcase Sabah as one of Malaysia’s hidden gems at the 2022 Arabian Travel Market in Dubai.

    Sabah can be an eye-opening destination for our Middle Eastern visitors, from its friendly people and rich culture to its breathtaking nature, wildlife, and cuisine. We have a wide variety of unique experiences for tourists to choose from ~ Sabah Tourism Board Chief Executive Officer, Noredah Othman

    On Sunday (May 8), tourism key players will meet with potential buyers in a Business-to-Business (B2B) session to promote Sabah as a preferred destination in an effort to penetrate the Middle Eastern market.

    Organised by the Solidarity Association For Travel and Tours Agency Malaysia (SAFTTA), the engagement will be launched by Tourism, Arts, and Culture Minister Datuk Seri Nancy Shukri.

    Sabah Tourism Board Chief Executive Officer, Noredah Othman said the Middle East is Sabah’s emerging market, hence the B2B session is timely and necessary now that travel activities are returning to normal.

    “We, at Sabah Tourism Board, have consistently maintained our commitment and aggressiveness in promoting tourism activities and products to the foreign market, especially during the pandemic.

    “We anticipate an influx of Middle Eastern tourists to Malaysia and to the state. We hope that this will boost our tourism industry even more.  All stakeholders must work together to achieve this,” she said.

    The five local travel agents participating in the SAFTTA B2B session are Fun Holiday Tours and Travel, Borneo Wakid Adventures, i-world Travel and Tours, Exotic Asian Explorer (Borneo), and AiTravel.

    According to Fun Holiday Tours and Travel managing director Connie Chong, Middle Eastern travelers visiting Malaysia are not necessarily looking to shop so much. Many of them are drawn by the country’s climate, culture, and food, she added.

    “The SAFTTA B2B aims to promote Malaysia tourism products and provide more destination information to all trade partners and tourism industry players. As agents, we need to be aggressive in promoting our state’s uniqueness to them such as the Danum Valley, Kundasang highland, islands, the local cultures, and many more.

    “Flight connectivity is not a major problem for Sabah. So, we will continue to play our role in promoting Sabah as a new travel destination,” said Connie, who helped organize the engagement session.

    Kuala Lumpur, Singapore and Brunei are currently the easiest gateways to Sabah from Dubai and Abu Dhabi.

    The Kuala Lumpur – Kota Kinabalu and Singapore – Kota Kinabalu routes are well connected by air, with several airlines now operating between the cities.

    The Arabian Travel Market is among the leading platforms for the tourism and travel industries, allowing professionals to showcase their brand and discover new market prospects.

    Malaysia Sabah Sabah Tourism Board World
    Share. Facebook Twitter LinkedIn Reddit WhatsApp Copy Link

    Related Posts

    Malaysia Positioned As Top Business Events Destination In Asia at IMEX Frankfurt

    The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves

    Accelerating Environment, Social and Governance (ESG) Integration in Associations

    Sponsored
    MIDE 2025
    Trending
    May 21, 2025

    Malaysia Positioned As Top Business Events Destination In Asia at IMEX Frankfurt

    May 15, 2025

    The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves

    May 10, 2025

    Accelerating Environment, Social and Governance (ESG) Integration in Associations

    May 9, 2025

    How Business Events Sustain Associations and Drive Member Engagement

    Sponsored
    DOREMi - Event Technology Made Easy
    Featured : BESarawak
    https://www.youtube.com/watch?v=9HSQq7pyFcA
    Sponsored
    Setia City Convention Centre
    LUXE Lifestyle
    October 11, 2024

    Iketeru Reopens at Hilton Kuala Lumpur with a Revitalised Teppanyaki and Sushi Bar

    April 13, 2024

    Singapore’s Changi Airport Ranks Among the World’s Most Luxurious Airports

    October 21, 2023

    Norwegian Cruise Line Makes a Comeback in Asia After a Three-Year Hiatus

    September 28, 2023

    TUMI Showcases Its New Alpha Collections through an Extension of Its ‘Essentially Beautiful’ Campaign

    Sponsored
    EventXpo 2025
    Promo
    March 6, 2025

    Experience Authentic Ramadan Delights Across Royale Chulan Hotels & Resorts

    March 2, 2025

    Sabah International Convention Centre, SICC Brings Back Its Award-Winning Ramadan Buffet with an Exquisite Culinary Experience

    February 25, 2025

    Savour a Feast of Flavours at MITEC’s “Dari Dapur KL Metropolis” Ramadan Buffet

    February 24, 2025

    Celebrate the Spirit of Ramadan at Hilton Kota Kinabalu

    Sponsored
    Hilton Kota Kinabalu
    e-Magazines
    Digital Magazines
    Sponsored
    MAHTEC
    Business
    August 27, 2024

    MATTA Continues Exclusive Partnership with RHB Banking Group as Platinum Sponsor for September 2024 MATTA Fair

    April 18, 2024

    Malaysia International Halal Showcase (MIHAS 2024) – Leading Innovation and Sustainability in the Global Halal Industry

    March 22, 2024

    Touching Down in Glory – Malaysia Airlines and Manchester United Unite!

    Sponsored
    Hilton Kuching
    Soon+
    July 29, 2024

    Lexis Hibiscus 2 Set to Elevate Malaysia’s Luxury Hospitality Landscape

    July 22, 2024

    Wyndham Hotels & Resorts Announces New Wyndham Semporna Resort in Partnership with Goldstone Holdings

    September 20, 2023

    I-Berhad Joins Forces with Wyndham Hotels & Resorts to Elevate Luxury Living in KLCC

    Sponsored
    Setia SPICE
    • Top Reviews
    • Popular Posts
    • Focus+
    9.8
    November 26, 2019

    Create A Memorable Experience with Your Event

    9.8
    November 20, 2019

    Cruise Into The History of Melaka Via Melaka River Cruise

    9.7
    November 25, 2019

    Relax In Perfection @ Shangri-La’s Rasa Sayang Resort and Spa, Penang

    8.8
    November 18, 2019

    Floral Heaven on Earth @ The Skye

    9.6
    July 5, 2019

    Lexis Suites Penang ~ Your Ideal Home Away from Home

    9.8
    November 20, 2019

    Cruise Into The History of Melaka Via Melaka River Cruise

    November 20, 2023

    MyCEB’s Next Chapter Unveiled – Azman Haji Tambi Chik Assumes Leadership, Charting the Course for Future Achievements

    August 23, 2023

    Encounter the Architects of a Custom Five-Star Guest Experience – The Golden Key Concierges

    9.0
    July 30, 2019

    Modern Cave Boutique Stay ~ Back to Basics

    Latest Galleries
    Filter By
    About
    About

    BIZ + Leisure is a business and luxury lifestyle portal which brings together work and pleasure with reach to high net-worth decision makers from the business community. Biz + Leisure, the choice read among discerning business travellers for a complete guide to latest events, exclusive industrial related stories, as well as global trends in technology, business, lifestyle, accommodation, dining and more.

      POPULAR POST
      May 15, 2025

      The Best Time to Dive in Malaysia : Discover the Hidden Gems Beneath the Waves

      May 21, 2025

      Malaysia Positioned As Top Business Events Destination In Asia at IMEX Frankfurt

      December 5, 2024

      Dusit Princess Melaka – A Fresh Face in a Historic City

      June 19, 2024

      Malaysia’s Tourism Revival – Achieving New Milestones in 2024

      Flickr Photos
      Phantasy Farm - Port Dickson
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Ipoh
      Copyright © BIZ+Leisure by Adelston Media. All rights reserved.
      • About
      • Privacy
      • Sitemap
      • Contact

      Type above and press Enter to search. Press Esc to cancel.