The Malaysia Convention & Exhibition Bureau (MyCEB) proudly marks its 15th consecutive participation at IBTM World Barcelona, joined by nine distinguished co-exhibitors. This milestone underscores Malaysia’s continued leadership and growing stature as Asia’s premier Business Events destination.
The 2025 edition of IBTM World, held at Fira Barcelona Gran Via from 18 – 20 November, offers an exceptional platform for MyCEB to showcase Malaysia’s strengths in innovation, sustainability, and industry advancement: key pillars driving the country’s Business Events excellence.
Our continued presence at IBTM World Barcelona reaffirms Malaysia’s unwavering commitment to positioning itself as Asia’s preferred Business Events destination. This platform allows us to showcase our innovative capabilities and sustainable practices that are shaping the future of the global Business Events landscape ~ Tan Mei Phing, Chief Executive Officer of MyCEB
Showcasing Malaysia’s Business Events Leadership
Drawing over 13,000 attendees and 2,900 hosted buyers from around the world, IBTM World remains a vital gateway for MyCEB and its partners to forge connections and unlock global opportunities. The Malaysia Pavilion, strategically located at the heart of the exhibition, is designed to facilitate impactful one-on-one engagements with high-value buyers, elevating Malaysia’s visibility and competitiveness in the international arena.
This year’s participation also supports the Visit Malaysia 2026 campaign, spearheaded by the Ministry of Tourism, Arts and Culture (MOTAC). Beyond promoting leisure tourism, MyCEB’s involvement highlights Malaysia’s readiness to host world-class conventions, exhibitions, and incentive events, contributing to the nation’s holistic tourism and economic growth.
A Decade of Growth and Impact – MyTripleE 2.0 Exclusive Offerings
Building on the success of its established MyTripleE campaign, MyCEB continues to enhance its support for Business Events organisers through MyTripleE 2.0, an evolved programme designed to deliver greater value, sustainability, and international reach. The initiative reaffirms Malaysia’s commitment to empowering the global Business Events community and strengthening its position as Asia’s preferred Business Events destination.
Through MyTripleE 2.0, organisers can access event subsidies that help ensure seamless execution and impactful delivery, coupled with strategic marketing and promotional support to maximise event visibility and global reach. The programme also champions sustainability and innovation, incorporating technology-driven practices to create forward-thinking, efficient, and environmentally responsible events.
In addition, MyTripleE 2.0 connects organisers with Malaysia’s world-class infrastructure, unique cultural assets, and diverse destination offerings, providing delegates with an enriching and memorable experience. By attracting high-yield international participants and aligning closely with the Visit Malaysia Year 2026 campaign, MyTripleE 2.0 continues to amplify Malaysia’s global presence while driving tangible economic and social impact for the nation.
Joining MyCEB at IBTM World Barcelona 2025 are Malaysia’s leading industry players:
- Borneo Convention Centre Kuching (BCCK)
- Business Events Sarawak
- Kuala Lumpur Convention Centre
- Le Méridien Kuala Lumpur
- Malaysia International Trade & Exhibition Centre (MITEC)
- Mandarin Oriental Kuala Lumpur
- Marriott Bonvoy Portfolio Hotels, IOI Resort City – Putrajaya & Puchong
- Penang Convention & Exhibition Bureau
- Sabah Convention Bureau
Driving Malaysia’s Global Business Events Presence
Over the past decade, MyCEB’s consistent participation at IBTM World has reinforced Malaysia’s reputation as a competitive, sustainable, and innovative destination for Business Events.
Through meaningful engagement with international trade buyers, MyCEB continues to champion Malaysia as Asia’s preferred hub for international corporate meetings and incentives, conventions, and exhibitions (MICE), driving the nation’s global presence and strengthening its position as a leader in the Business Events arena.