YAB Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia, has officially launched the Visit Malaysia 2020 campaign logo today at Kuala Lumpur International Airport simultaneously calling upon all Malaysians to embrace the campaign as a national mission to ensure its success.
The campaign logo, part of the campaign’s marketing and promotional efforts, features various recognisable icons of Malaysia such as the hornbill, the bunga raya (hibiscus), the wild fern and colours of the Malaysian flag. Together, they represent the diversity of Malaysia’s culture, heritage, flora and fauna as well as experiences offered as a holiday destination.
The winning entry by Alfred Phua Hong Fook, a graphic designer, was chosen from hundreds of submissions from all over Malaysia during the competition period earlier this year.
YAB Tun Dr. Mahathir also witnessed the exchange of Memorandum of Joint Promotion ceremony between Tourism Malaysia and various parties, namely Malaysia Airlines, AirAsia, Firefly, Malindo Air, Malaysia Airports Holdings Berhad and Sharp (M) Electronics Sdn. Bhd. This was followed by the unveiling of the Visit Malaysia 2020 aircraft livery on the four airlines.
To ensure the campaign’s success, Tourism Malaysia has partnered with several private sector corporations such as Sharp (M) Electronics Sdn. Bhd., Malaysia Airlines, AirAsia, Firefly, Malindo Air and Malaysia Airports Holdings Berhad, to implement marketing and promotional activities utilizing their local and international media platforms.
In addition, a RM5 million fund called GAMELAN Malaysia has been made available to provide financial support to Malaysian tourism industry players who organize marketing and promotional activities to promote Malaysia as a business and leisure destination.
To enhance air connectivity and bring in more passengers into Malaysia, Tourism Malaysia and Malaysia Airports Holdings Berhad have partnered with various international airlines such as Condor Air, Air Arabia and Busan Air in launching new routes into Malaysia from key international destinations.
Furthermore, Visa on Arrival facilities have been expanded to 13 entry points in Malaysia, ensuring a hassle-free entry for China and India nationals, two of the fastest growing outbound tourist markets in the world.
In 2018, Malaysia welcomed a total of 25.8 million international tourists, while for the first five months of this year, international tourist arrivals have reached a total of 10,954,014 tourists, recording a growth of +4.8% compared to the same period last year.
The Visit Malaysia promotional campaign was first introduced in 1990. Find out more on the history of the Visit Malaysia campaigns till date.