The highly-anticipated Asia Pacific Incentives and Meetings Event (AIME) proudly declares its upcoming 2024 edition to be the most significant in the last ten years. Taking place this February 19 to 21, 2024 at the prestigious Melbourne Convention and Exhibition Centre, this exceptional event is set to host over 600 international buyers, welcome 3,500 visitor buyers, and showcase the offerings of 570 exhibitors across diverse business events sectors.
Returning destinations include Japan, New Zealand, Hong Kong, Malaysia, Indonesia, Thailand, Singapore, and Africa, making the AIME showfloor a global convergence point for industry leaders. Silke Calder, AIME Event Director, expresses excitement over the remarkable growth, stating that AIME 2024 solidifies its position as one of the premier events on the global business events calendar.
AIME 2024 is set to host more than 600 Hosted Buyers, marking a phenomenal growth of 51% compared to 2023. Buyers from Australia, New Zealand, South-East Asia, North Asia, India, USA, Canada, Europe, and the UK will converge, promising a truly remarkable 31st edition.
In an exciting development, AIME announces the launch of an official podcast in collaboration with Connected Event Group, providing listeners with behind-the-scenes insights into the dynamic world of events. The 2024 edition introduces The Boutique, a dedicated zone featuring over 20 operators offering bespoke and highly customisable experiences. Additionally, the DMC Network will unite Destination Management Companies from around the world for the first time.
The hotel zone, indicative of the post-Covid travel rebound, has expanded by 50% compared to AIME 2023. The showfloor will also feature the Accor Hosted Buyer Lounge, the Ideas Academy presented by Spice, and four new interactive breakout spaces to cater to attendees’ needs.
AIME’s Knowledge Program, themed “The 4Ps of GLOCALISATION,” kicks off on Monday, February 19, with keynote speakers Lisa Ronson, an award-winning marketing executive, and Sebastian Terry, bestselling author, TV host, and founder of the 100 Things movement. The program, curated by El Kwang and BEAM, focuses on harmonising global insights with local nuances.
The AIME Welcome Event, a highly anticipated three-day show highlight, will be open to Hosted Buyers, Exhibitors, Media Partners, and VIPs. Visitor Buyers have the opportunity to elevate their experience by upgrading their tickets. Melbourne Convention Bureau CEO Julia Swanson expresses pride in MCB’s role in the growth of the business events industry through AIME, likening it to the Australian Open’s position as the first tennis Grand Slam of the year.
In conclusion, AIME 2024, running from February 19 to 21, 2024 at the Melbourne Convention and Exhibition Centre, promises an unparalleled experience for attendees, bridging global connections and shaping the future of the business events sector.
For further information or to register for AIME 2024, please visit aime.com.au.