World’s First Guitar-shaped Hard Rock Hotel @ Hollywood, Florida


Strategically located 15 minutes from Fort Lauderdale’s beaches and 30 minutes from Miami, the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino has officially opened on 24 October 2019 as part of a $1.5 billion expansion that catapults the integrated resort and casino to world-class status as an unrivalled gaming and entertainment destination.

There are 638 upscale guest rooms in the first-ever Guitar Hotel, 168 luxury guest rooms and unique swim-up suites in the adjacent Oasis Tower, and 465 newly redesigned guest rooms in Hard Rock Hotel are outfitted with signature furnishings and its Sleep Like a Rock® bedding that is designed for guests to relax and recharge like rock royalty.

Complementing the 450-foot high Guitar Hotel are a state-of-the-art Hard Rock Live performance venue for 7,000 persons, an expanded and updated casino with 195,000 square feet of gaming space, a 13.5-acre pool and lagoon experience with overwater cabanas, an ultra-luxury spa and fitness center that spans 42,000 square feet, the extensive DAER nightclub and day-club complex, more than two dozen innovative dining, lounge and entertainment options, a collection of high-end retail stores and more than 150,000 square feet of meeting space

The gigantic resort also home to 19 restaurants and 20 bars that offer a wide range of dining options, including Council Oak Steaks & Seafood, Japanese restaurants Kuro, wood fire grill restaurants Abiaka, Italian-American offering Cipresso and the Beach Club Bar & Grill that serves burgers and tropical cocktails.

The Guitar Hotel’s show-stopping light show extravaganza followed the Guitar Smash, with a series of orchestrated outdoor music and light shows that capitalise on LED lights built into every side of the Guitar Hotel. The lights are programmed to change colour and intensity, with changes timed to music.  Six fixed high-powered beams of light project at least 20,000 feet into the night sky. The six lights mimic guitar strings of an imaginary guitar neck.  The Oculus is a stunning design feature at the entrance from a new grand porte-cochere, comprising elements of lush greenery, light and water, choreographed to music.

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Designed by Hard Rock International’s go-to architect, Steve Peck of the Las Vegas-based firm Klai Juba Wald Architecture, the unprecedented structure took nearly 10 years to design and build. The 36-story hotel is the type of architectural landmark fit for the Hard Rock brand; it even features a rockin’ light show across its reflective glass facade. The interiors of the hotel were designed by Wilson Associates and Rockwell Group.

Created in conjunction with DeSimone Consulting Engineers, who led the engineering on the project, the tower blends into the dark sky at night. The design team worked with Boston lighting designer DCL and Montreal digital agency Float4 to integrate 16,800 V-sticks (strips of LED video fixtures) on the rim of the guitar and the six vertical strings that run down its middle. Each evening, the hotel becomes a temporary light installation with interactive choreography set to music from Float4 and LED experts SACO Technologies.


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